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BrandsTony Lama

How AI describes Tony Lama

Data as of Aug 25, 2026 · Based on 3,181,687 AI responses across 10,525 prompts · See how Parse measures this

Tony Lama logoTony Lamatonylama.com

Tony Lama is a footwear brand and retailer focused on Western-style boots and rugged footwear, with a heritage dating back to 1879. The site features a Family of Brands (including Justin Boots, Nocona, and Chippewa) and offers Tony Lama’s own lines alongside other brands. It sells men’s and women’s western, work, and casual footwear, plus apparel, accessories and boot care, with collections and sale items available online.

Parse Score

51.9

#15 of 86 in Men's Durable Boots

Strength14
Reach44
Authority33

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Sources

bootbarn.com shapes more of what AI says about Tony Lama than any other source, at 22% of its citations.

tonylama.com · fashionbeans.com · permanentstyle.com · pintoranch.com

AI questions where Tony Lama appears

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The market map

Men's Durable Boots →
10%20%Category leadersSpecialistsIn the mixLong tailNamed in more AI answers →Appears earlier in the answer →Red Wing ShoesThursday Boot Co…BlundstoneAriatTecovasDannerThorogoodRedback BootsHAIXBoot BarnTimberlandLuccheseTony LamaDr. Martens

Where AI ranks Tony Lama

Men's Durable Boots#15

  • Excerpts where Tony Lama appeared in the AI's answer

    ChatGPT Search · excerpt
    Tony Lama – Known for authentic Western styling with plenty of color and leather options.
    Google AI Mode · excerpt
    Tony Lama: A trusted heritage brand known for its classic Western styling and high-quality leather construction.