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How AI describes Vicks

Data as of Aug 22, 2026 · Based on 3,217,391 AI responses across 10,683 prompts · See how Parse measures this

Vicks logoVicksvicks.com

Vicks is a brand of cough, cold, and flu symptom relief products, including the iconic VapoRub with nature-inspired ingredients like menthol, camphor, and eucalyptus. For over 100 years, Vicks has helped families continue daily life even on sick days.

Ownership
Part ofProcter & Gamble logoProcter & Gamble
Vicks logoVicks

Parse Score

70.2

#15 of 45 in Cooking Gear and Food Thermometers

Strength67
Reach51
Authority44

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Sources

forbes.com shapes more of what AI says about Vicks than any other source, at 20% of its citations.

health.com · nbcnews.com · babylist.com · nytimes.com

AI questions where Vicks appears

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The market map

Cooking Gear and Food Thermometers →
10%20%50%Category leadersSpecialistsIn the mixLong tailNamed in more AI answers →Appears earlier in the answer →ThermoWorksThermoProMeaterChef iQTyphurFireboardOXOInkbirdLavatoolsFrida BabyBraun HouseholdMeatStickProcter & GambleChef's Temp

Where AI ranks Vicks

Cooking Gear and Food Thermometers#15
#97

  • Excerpts where Vicks appeared in the AI's answer

    Google AI Mode · excerpt
    Vicks Baby Rectal Thermometer is a classic, highly affordable alternative that is fast and reliable for newborns.
    Google AI Mode · excerpt
    Vicks ComfortFlex Digital Thermometer ($10–$20) – Inexpensive, highly reliable, and features a color-coded fever display (Fever Insight).