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BrandsZippo

How AI describes Zippo

Data as of Aug 25, 2026 · Based on 3,181,687 AI responses across 10,525 prompts · See how Parse measures this

Zippo logoZippozippo.com

Zippo is a company that manufactures and sells iconic windproof lighters, offering a wide range of designs and finishes. Their product line includes classic models, limited editions, and collectible lighters featuring various themes and artwork.

Parse Score

87.4

#11 of 71 in Flashlights and Headlamps

Strength93
Reach54
Authority57

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Words AI uses

AI reaches for best · reliable · durable when it describes Zippo.

Sources

reddit.com shapes more of what AI says about Zippo than any other source, at 29% of its citations.

zippo.com · youtube.com · google.com · cigaraficionado.com

AI questions where Zippo appears

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The market map

Flashlights and Headlamps →
5%10%20%50%Category leadersSpecialistsIn the mixLong tailNamed in more AI answers →Appears earlier in the answer →Fenix LightingNitecoreOlightStreamlightBlack Diamond Eq…AcebeamPetzlSureFireThruNiteCoast PortlandBioLiteZippoBicZebralight

Where AI ranks Zippo

Flashlights and Headlamps#11

  • Excerpts where Zippo appeared in the AI's answer

    Google AI Mode · excerpt
    Zippo Refillable Butane Soft Yellow Flame Insert Review: The Best Upgrade So Far
    Google AI Mode · excerpt
    Zippo Double Torch Insert (Best for Heavy Wind / Quick Lighting): Offers dual blue torch flames

  • Excerpts where Zippo appeared in the AI's answer

    Google AI Mode · excerpt
    Zippo Classic (with a Butane Insert)Go to product viewer dialog for this item.
    Google AI Mode · excerpt
    Zippo Classic Windproof Lighter Go to product viewer dialog for this item.