The top three brands captured 15.2% of direct mentions in Fraud Investigation & Forensic Accounting.
Share of direct mentions
share of answers
Data as of Aug 25, 2026 · Based on 1,835 AI responses · See how Parse measures this
Fraud Investigation & Forensic Accounting
Parse
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FTI Consulting stands as the most frequently cited brand in this competitive landscape, driving the current conversation in fraud investigation and forensic accounting. The market remains tightly contested, with EY holding a near-identical share of voice and closely trailing among top-cited firms.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | Strong global presence in transaction forensics and post-merger dispute resolution. | 19% | |
| 2 | 17% | ||
| 3 | 14% | ||
| 4 | Delivers forensic investigation and integration analysis for mid-market clients. | 13% | |
| 5 | Widely recognized for technology diligence, AI readiness, and integration-related forensic audits. | 12% | |
| 6 | Provides forensic consulting to investigate misappropriation and complex financial discrepancies. | 12% | |
| 7 | 12% | ||
| 8 | 12% | ||
| 9 | A dominant firm cited often for high-value fraud investigations and integration. | 11% | |
| 10 | Global firm delivering financial analysis and fraud investigations for post-deal audits. | 10% | |
| 11 | 8% | ||
| 12 | Strong fit for post-M&A disputes and forensic analysis around transactions. | 8% | |
| 13 | 7% | ||
| 14 | 7% | ||
| 15 | 7% | ||
| 16 | 7% | ||
| 17 | Renowned for combining forensic accounting with deep business intelligence and investigation expertise. | 7% | |
| 18 | 6% | ||
| 19 | 6% | ||
| 20 | 6% | ||
| 21 | 6% | ||
| 22 | 5% | ||
| 23 | 5% | ||
| 24 | 5% | ||
| 25 | 5% |
Dropped from 19% mention rate in Dec to 8% in Aug.
Rose from #8 (14%) to #1 (26%) in this ranking between Dec and Aug.
Went from named in 7% of answers to 16% since December.
Who wins on each AI
ChatGPT and Google AI Overviews diverge significantly in the niche; Google Search frequently suggests RSM and CBIZ, whereas ChatGPT leans toward EisnerAmper and CBH.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 25% | 18% | ||
| 17% | 21% | ||
| 15% | 18% | ||
| 19% | 14% | ||
| 0% | 16% |
Sources AI cited
cbiz.com is the page AI reaches for most here, cited in 18% of analyzed answers.
Share of direct mentions
share of answers
FTI Consulting stands as the most frequently cited brand in this competitive landscape, driving the current conversation in fraud investigation and forensic accounting. The market remains tightly contested, with EY holding a near-identical share of voice and PwC closely trailing among top-cited firms.
Across 1,835 AI responses, EY is mentioned most, named in 19% of them, followed by Deloitte (17%) and KPMG (14%).
Parse measures each brand's mention rate — the share of answers naming it — across 1,835 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
AI answers have shifted from citing broad firms like Citrin Cooperman to listing specific forensic specialists and local CPAs. ChatGPT Search frequently identifies boutique regional experts, while Google AI Overviews points to larger, well-known consulting networks.
Brands mentioned
AI answers have shifted from citing broad firms like Citrin Cooperman to listing specific forensic specialists and local CPAs. ChatGPT Search frequently identifies boutique regional experts, while Google AI Overviews points to larger, well-known consulting networks.
The guidance has moved from high-level behavioral tips to mentioning specific industry models like PEACE and FAINT. ChatGPT models emphasize preparation and rapport, whereas Google AI Overviews focuses on standardized, structured interview steps.
Brands mentioned
+2 more
share of answers
The guidance has moved from high-level behavioral tips to mentioning specific industry models like PEACE and FAINT. ChatGPT models emphasize preparation and rapport, whereas Google AI Overviews focuses on standardized, structured interview steps.
The market map