Who AI recommends, and when it changes.
Data as of Dec 23, 2025 · Based on 11 AI answers · A buyer need in Advertising Media Buying Platforms. · See how Parse measures this
When asked for traditional media planning software, AI models most frequently suggest . However, the recommendations are highly fragmented, with seven different platforms appearing, and there is significant confusion between different products and companies named ''.
Recommendation share
Advantage Media leads at 20% of AI recommendations; Advantage Software follows at 20%.
By platform
Platforms disagree: Advantage Media leads on ChatGPT, Advantage on Google AI Overviews.
Buyer needs that sit next to this one in the same market.
