Data as of Aug 25, 2026 · Based on 289 AI responses · See how Parse measures this
Expedition Cruise Booking Services
ParseChatGPT + Google AIParse
https://parse.gl
Measured across ChatGPT & Google AI| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 |  Travel LeadersA key network cited for finding eco-tourism and sustainable travel specialists. | A key network cited for finding eco-tourism and sustainable travel specialists. | 51% |
| 2 |  Responsible TravelA prominent platform for trips focused on sustainability and local communities. | A prominent platform for trips focused on sustainability and local communities. | 46% |
| 3 |  EcoTravel Adventures | 28% | |
| 4 |  Intrepid Travel | 22% | |
| 5 |  G Adventures | 18% | |
| 6 |  Beyond Green Travel | 13% | |
| 7 |  Global Travel Collection | 12% | |
| 8 |  Natural Habitat Adventures | 12% | |
| 9 |  Earth Changers | 12% | |
| 10 |  Gondwana Ecotours | 11% | |
| 11 |  Fora Travel | 10% | |
| 12 |  Sustainable Travel International | 10% | |
| 13 |  Travel Darlings | 9% | |
| 14 |  Wilderness Travel | 7% | |
| 15 |  Conscious Travel Collective | 7% | |
| 16 |  Journeys International | 7% | |
| 17 |  Regenerative Travel | 6% | |
| 18 |  Byway | 6% | |
| 19 |  Travelstride | 6% | |
| 20 |  Mapbox | 6% | |
| 21 |  Responsible Vacation | 6% | |
| 22 |  Third Eye Mom | 6% | |
| 23 |  Green Earth Travel | 5% | |
| 24 |  World Expeditions | 5% | |
| 25 |  GOOD Travel | 5% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
travelleaders.com is the page AI reaches for most here, cited in 59% of analyzed answers.
Emerged from no mentions in late 2025 to leading the category by March 2026.
Rose to the #2 overall rank by early 2026, becoming a top polar specialist.
Dropped from the #1 rank in October 2025 as competitors gained prominence through March 2026.
“A luxury travel company recommended for polar trips.” → “Framed as a top-tier bespoke planner, distinct from luxury cruise lines.”
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| Natural Habitat Adventures | 13% | 52% | |
| Travel Leaders | 22% | 39% | |
| G Adventures | 0% | 43% | |
| 17% | 0% | ||
| Intrepid Travel | 9% | 39% |
Silversea has emerged as the top-cited brand for luxury expedition cruise bookings, a significant shift in a category where specialist agencies and operators are increasingly segmented by destination. This change reflects AI's growing ability to distinguish between all-inclusive luxury liners, bespoke planners, and adventure-focused operators for specific polar or equatorial journeys.
Across 289 AI responses, Travel Leaders is mentioned most, named in 51% of them, followed by Responsible Travel (46%) and EcoTravel Adventures (28%).
Parse measures each brand's mention rate — the share of answers naming it — across 289 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
Jacada Travel
White DesertAI responses consistently feature a core group of luxury specialists, with 
Brands mentioned
Jacada TravelWhite DesertWhich luxury travel concierges specialize in organizing expeditions to Antarctica?
AI responses consistently feature a core group of luxury specialists, with
Jacada TravelWhite DesertFor this duplicate prompt,
White DesertBrands mentioned
Jacada TravelWhite DesertWhich luxury travel concierges specialize in organizing expeditions to Antarctica?
For this duplicate prompt,
