What does AI recommend for herbal supplements & natural remedies?

Gaia Herbs leads the herbal supplements space in AI recommendations, frequently cited for its transparent, organic sourcing. The most significant trend has been a clear shift in AI preference away from highly specific nutraceuticals toward broad-line, traditional herbal suppliers like Gaia Herbs and Mountain Rose Herbs.

Which herbal supplements & natural remedies brands appear most in AI answers?

Across 2,636 AI responses, Mountain Rose Herbs is mentioned most, named in 24% of them, followed by Gaia Herbs (22%) and Codeage (21%).

How does Parse rank these brands?

Parse measures each brand's mention rate — the share of answers naming it — across 2,636 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.

How does a brand enter this ranking?

Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.

Best herbal supplements & natural remedies, according to AI

Data as of Aug 25, 2026 · Based on 2,636 AI responses · See how Parse measures this

Herbal Supplements & Natural Remedies

1,076 brands

ParseChatGPT + Google AI

Parse

https://parse.gl

Measured across ChatGPT & Google AI

Best Herbal Supplements & Natural Remedies, According to ChatGPT & Google AI | Parse

#	Brand	What AI says	Mention rate
1	Mountain Rose HerbsA top destination for bulk organic, wildcrafted herbs, and DIY apothecary supplies.	A top destination for bulk organic, wildcrafted herbs, and DIY apothecary supplies.	24%
2	Gaia HerbsPraised for its 'farm-to-bottle' transparency and certified organic herbal supplements.	Praised for its 'farm-to-bottle' transparency and certified organic herbal supplements.	22%
3	CodeageThe consistent top recommendation for liposomal glutathione, often praised as 'best overall'.	The consistent top recommendation for liposomal glutathione, often praised as 'best overall'.	21%
4	Quicksilver ScientificA premium choice for liquid liposomal glutathione with rapid absorption technology.	A premium choice for liquid liposomal glutathione with rapid absorption technology.	21%
5	Herb PharmA respected, long-running brand specializing in high-quality liquid herbal tinctures.	A respected, long-running brand specializing in high-quality liquid herbal tinctures.	19%
6	Starwest BotanicalsA long-standing supplier known for its wide selection of bulk organic botanicals.	A long-standing supplier known for its wide selection of bulk organic botanicals.	16%
7	Pure EncapsulationsFrequently recommended for hypoallergenic, practitioner-grade liposomal glutathione and supplements.	Frequently recommended for hypoallergenic, practitioner-grade liposomal glutathione and supplements.	15%
8	Cymbiotika		11%
9	Thrive Market		9%
10	iHerb		9%
11	Vitacost		8%
12	Earthley		8%
13	Life Extension		7%
14	Woodland Herbal		7%
15	Plant Therapy		6%
16	Traditional MedicinalsFrequently cited for its effective 'Nighty Night Extra' valerian-based sleep tea.	Frequently cited for its effective 'Nighty Night Extra' valerian-based sleep tea.	6%
17	Garden of LifeRecommended for its clean, certified USDA Organic, and whole-food based supplements.	Recommended for its clean, certified USDA Organic, and whole-food based supplements.	6%
18	WishGarden Herbs		6%
19	Nature's Way		6%
20	Rho Nutrition		6%
21	Natural Hope Herbals		5%
22	Wildly Organic		5%
23	NOW Foods		5%
24	Setria Glutathione		5%
25	The Vitamin Shoppe		5%
26	Four Elements Herbals		5%
27	Cheryl's Herbs		4%
28	Nutricost		4%
29	Core Med Science		4%
30	Organic India		4%
31	Lazarus Naturals		4%
32	BodyBio		4%
33	Swanson Vitamins		4%
34	Banyan Botanicals		4%
35	Pukka Herbs		3%
36	Nature's Answer		3%
37	Mercola		3%
38	Joy Organics		3%
39	Double Wood Supplements		3%
40	MegaFood		2%
41	Seeking Health		2%
42	Vegan Essentials		2%
43	Procter & Gamble		2%
44	Amazon		2%
45	Thorne		2%
46	Nature's Truth		2%
47	Nature Made		2%
48	Living Earth Herbs		2%
49	Redmint		2%
50	Walmart		2%
51	Renue By Science		2%
52	Nutrivein		2%
53	Herbamama		2%
54	Lakota Made		2%
55	QuietQrew		2%
56	Horbaach		2%
57	Yogi Tea		2%
58	Healthline		2%
59	Roots Apothecary		2%
60	PlantFusion		2%
61	Designs for Health		2%
62	Wild & Organic		2%
63	Nature's Bounty		2%
64	MaryRuth Organics		2%
65	The Loose Leaf Tea		2%
66	Fresh Pickins Farm		1%
67	Celestial Seasonings		1%
68	Tosha's Tinctures & Herbs		1%
69	Lipo Naturals		1%
70	Sleep Foundation		1%
71	LivOn Labs		1%
72	CBDistillery		1%
73	Opitac Glutathione		1%
74	Smile Herb Shop		1%
75	Fiddler's Green Farm		1%
76	Cornbread Hemp		1%
77	Herbal Goodness		1%
78	PureFormulas		1%
79	The Herbalist		1%
80	Ora Organic		1%
81	Terra Health Essentials		1%
82	HerbsPro		1%
83	National Institutes of Health		1%
84	Herbanial		1%
85	Monterey Bay Herb Co.		1%
86	Avena Botanicals		1%
87	Remedies Herb Shop		1%
88	Frontier Co-op		1%
89	Etsy		1%
90	Mindcraft		1%
91	NB Pure		1%
92	PLANTSTRONG		1%
93	Rebecca's Herbal Apothecary & Supply		1%
94	Apothekary		1%
95	The Republic of Tea		1%
96	PlantX		1%
97	Full Leaf Tea Company		<1%
98	USP–NF		<1%
99	Future Kind		<1%
100	GNC		<1%