Data as of Aug 25, 2026 · Based on 575 AI responses · See how Parse measures this
Sustainable Architecture & Retrofit Services
Parse
https://parse.gl
SOM (Skidmore, Owings & Merrill) leads AI recommendations for sustainable architecture, frequently cited for large-scale net-zero commercial projects. However, between November 2025 and March 2026, Gensler surged to become the dominant firm for adaptive reuse projects, climbing from #11 to #2 overall.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | Recommended for energy management systems in net-zero retrofit projects. | 33% | |
| 2 | A top technology firm cited for commercial net-zero retrofits. | 30% | |
| 3 | The primary certifying body and resource for passive house projects. | 27% | |
| 4 | A frequently cited custom builder for certified Passive House homes. | 23% | |
| 5 | 22% | ||
| 6 | 21% | ||
| 7 | 20% | ||
| 8 | 16% | ||
| 9 | 16% | ||
| 10 | 15% | ||
| 11 | 15% | ||
| 12 | 15% | ||
| 13 | 14% | ||
| 14 | 11% | ||
| 15 | 10% | ||
| 16 | 10% | ||
| 17 | 10% | ||
| 18 | 10% | ||
| 19 | 9% | ||
| 20 | 9% | ||
| 21 | 9% | ||
| 22 | 8% | ||
| 23 | 8% | ||
| 24 | 8% | ||
| 25 | 8% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
se.com is the page AI reaches for most here, cited in 30% of analyzed answers.
Dropped from #2 to #12 in overall mentions between Nov 2025 and Mar 2026.
Rose from outside the top 10 to #2 overall between Nov 2025 and Mar 2026.
Emerged as a top-cited firm for net-zero design in early 2026.
Slipped from #1 to #3 overall between Nov 2025 and Mar 2026.
“Cited with specific project examples like 'UPCycle'.” → “Framed as a leader in 'Building Transformation & Adaptive Reuse'.”
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 31% | 22% | ||
| 21% | 27% | ||
| 26% | 12% | ||
| 0% | 27% | ||
| 26% | 24% |
The two models disagree most about Johnson Controls (ChatGPT #2, Google #19).
SOM (Skidmore, Owings & Merrill) leads AI recommendations for sustainable architecture, frequently cited for large-scale net-zero commercial projects. However, between November 2025 and March 2026, Gensler surged to become the dominant firm for adaptive reuse projects, climbing from #11 to #2 overall.
Across 575 AI responses, Schneider Electric is mentioned most, named in 33% of them, followed by Johnson Controls (30%) and Passive House Institute U.S. (PHIUS) (27%).
Parse measures each brand's mention rate — the share of answers naming it — across 575 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
AI responses initially highlighted Ashley McGraw Architects and
Miller Hull. By early 2026, answers consolidated around larger global firms like SOM,
Gensler, and
HOK, which were increasingly cited for major built projects and firm-wide climate commitments.
Which architectural firms specialize in designing "net-zero" energy commercial office buildings?
AI responses initially highlighted Ashley McGraw Architects and
Miller Hull. By early 2026, answers consolidated around larger global firms like SOM,
Gensler, and , which were increasingly cited for major built projects and firm-wide climate commitments.
Early answers favored firms with well-known net-zero projects, such as Ashley McGraw Architects. Through Q1 2026, mentions broadened to include larger firms like SOM, , and , shifting the focus from single project examples to portfolios of sustainable design.
Which architectural firms specialize in designing "net-zero" energy commercial office buildings?
Early answers favored firms with well-known net-zero projects, such as Ashley McGraw Architects. Through Q1 2026, mentions broadened to include larger firms like SOM,
Gensler, and
Maclay Architects, shifting the focus from single project examples to portfolios of sustainable design.
The market map
Recommended by need