Data as of Aug 25, 2026 · Based on 1,373 AI responses · Shares cover the last 30 days · See how Parse measures this
Concert Hearing Protection Earplugs
Parse
https://parse.gl
Etymotic Research now leads AI recommendations for hearing protection, praised for its flat frequency response and affordability. Between October 2025 and March 2026, both and gained significant ground, displacing former category leader .
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | A top choice for flat frequency response and its budget-friendly ER20 series. | 51% | |
| 2 | Praised for style and comfort, with specific models for quiet or concerts. | 51% | |
| 3 | Frequently recommended for concerts, balancing sound clarity and strong protection. | 46% | |
| 4 | Mentioned for customizable filters and products for specific uses like sleep. | 31% | |
| 5 | The go-to recommendation for a user-moldable, custom fit. | 26% | |
| 6 | Often cited as a budget-friendly option for high-fidelity hearing protection. | 23% | |
| 7 | A consistent top choice for maximum noise reduction, especially its foam plugs. | 20% | |
| 8 | The dominant brand recommendation for noise-isolating in-ear monitors (IEMs). | 20% | |
| 9 | Frequently positioned as a low-profile or budget-friendly high-fidelity choice. | 20% | |
| 10 | 20% | ||
| 11 | 14% | ||
| 12 | Gained mentions in 2026 as a concert protection option alongside top brands. | 10% | |
| 13 | 8% | ||
| 14 | 7% | ||
| 15 | 6% | ||
| 16 | 6% | ||
| 17 | 6% | ||
| 18 | 5% | ||
| 19 | 5% | ||
| 20 | 5% | ||
| 21 | 4% | ||
| 22 | 4% | ||
| 23 | 4% | ||
| 24 | 4% | ||
| 25 | 4% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
reddit.com is the page AI reaches for most here, cited in 43% of analyzed answers.
Rose from #3 to #1 in overall mention rank between Oct 2025 and Mar 2026.
Shifted from the #1 position to #3 between Oct 2025 and Mar 2026.
“A general recommendation, primarily for the 'Quiet' model” → “More specific recommendations for 'Experience' models at concerts”
Jumped in rank from #10 in Oct 2025 to #2 by Mar 2026.
Dropped from #2 to #7 in mention rank between Oct 2025 and Mar 2026.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 62% | 49% | ||
| 56% | 43% | ||
| 46% | 36% | ||
| 42% | 6% | ||
| 18% | 22% |
The two models disagree most about Alpine Hearing Protection (ChatGPT #4, Google #16) and Minuendo (ChatGPT #15, Google #25).
Across 1,373 AI responses, Etymotic Research is mentioned most, named in 51% of them, followed by Loop Earplugs (51%) and Eargasm (46%).
Parse measures each brand's mention rate — the share of answers naming it — across 1,373 AI responses to this market's buyer questions over the last 30 days. Answers are collected daily and the ranking is re-measured on the same 30-day window.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
Eargasm consistently dominated this prompt, often appearing as the top recommendation across both ChatGPT and Google AI Overviews.
Etymotic Research and
Loop Earplugs (specifically the 'Experience' model) were also frequently cited as leading alternatives for their sound quality and comfort.
Eargasm consistently dominated this prompt, often appearing as the top recommendation across both ChatGPT and Google AI Overviews.
Etymotic Research and
Loop Earplugs (specifically the 'Experience' model) were also frequently cited as leading alternatives for their sound quality and comfort.
Responses to this general prompt have consistently recommended Loop Earplugs and
. Initially, was mentioned for general use and comfort while was for maximum isolation. By late 2025, other brands like grew more common for high-fidelity needs within these broader answers.
Brands mentioned
What is the best pair of noise-isolating earplugs?
Responses to this general prompt have consistently recommended Loop Earplugs and
Mack's. Initially,
Loop was mentioned for general use and comfort while
Mack's was for maximum isolation. By late 2025, other brands like
Eargasm grew more common for high-fidelity needs within these broader answers.