Data as of Aug 16, 2026 · Based on 254 AI responses · See how Parse measures this
Women's Maternity and Workwear Basics
Parse
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Old Navy is the most frequently cited brand for maternity office wear among our analyzed responses. The leaderboard is currently contested, with appearing in half of all maternity workwear suggestions.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | 66% | ||
| 2 | Reliable department-store staples featuring patented belly support for long office days. | 43% | |
| 3 | Known for structured ponte pants that provide a tailored, office-appropriate appearance. | 40% | |
| 4 | 34% | ||
| 5 | Frequent recommendation for structured maternity workwear with polished over-the-bump styling. | 33% | |
| 6 | 28% | ||
| 7 | 22% | ||
| 8 | 22% | ||
| 9 | 19% | ||
| 10 | Offers ponte straight-leg pants praised for holding shape without feeling restrictive. | 19% | |
| 11 | 18% | ||
| 12 | High-quality trousers that effectively mask maternity-specific fit through modern wide-leg cuts. | 17% | |
| 13 | 14% | ||
| 14 | 12% | ||
| 15 | 12% | ||
| 16 | 9% | ||
| 17 | 9% | ||
| 18 | 8% | ||
| 19 | 6% | ||
| 20 | 6% | ||
| 21 | 6% | ||
| 22 | 6% | ||
| 23 | 5% | ||
| 24 | 5% | ||
| 25 | 4% |
Sources AI cited
thebump.com is the page AI reaches for most here, cited in 46% of analyzed answers.
fell from #2 (47%) in 2025-11 to #15 (13%) in 2026-08 in this ranking
rose from #21 (4%) in 2025-11 to #4 (38%) in 2026-08 in this ranking
rose from #3 (45%) in 2025-11 to #1 (63%) in 2026-08 in this ranking
AI responses across ChatGPT and Google AI platforms consistently advise prioritizing structured fabrics like ponte over soft jersey to avoid a frumpy aesthetic. Over the analysis window, the focus shifted from general brand suggestions to specific tailored silhouettes like wide-leg or straight-cut trousers.
Brands mentioned
Looking for comfortable maternity pants that don't look frumpy for the office.
AI responses across ChatGPT and Google AI platforms consistently advise prioritizing structured fabrics like ponte over soft jersey to avoid a frumpy aesthetic. Over the analysis window, the focus shifted from general brand suggestions to specific tailored silhouettes like wide-leg or straight-cut trousers.
Old Navy is the most frequently cited brand for maternity office wear among our analyzed responses. The leaderboard is currently contested, with Ingrid & Isabel appearing in half of all maternity workwear suggestions.
Across 254 AI responses, Gap Inc. is mentioned most, named in 66% of them, followed by Motherhood Maternity (43%) and Ingrid & Isabel (40%).
Parse measures each brand's mention rate — the share of answers naming it — across 254 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.