Data as of Aug 25, 2026 · Based on 1,062 AI responses · Shares cover the last 30 days · See how Parse measures this
Silk & Cashmere Apparel and Bedding
Parse
https://parse.gl
Quince leads, named in 78% of answers, ahead of at 36% and at 30%.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | Reigning champion for affordable, Grade-A Mongolian cashmere and silk. | 78% | |
| 2 | Offers heavyweight 22-momme plus silk for increased opacity. | 36% | |
| 3 | Praised for substantial, opaque washable silk and modern cuts. | 30% | |
| 4 | Top-tier value for ethical cashmere with consistent soft hand-feel. | 28% | |
| 5 | 26% | ||
| 6 | 23% | ||
| 7 | 23% | ||
| 8 | Engineered for high density and opacity in luxury silk. | 21% | |
| 9 | Industry-standard for durable, heavy-momme silk pillowcases. | 20% | |
| 10 | 20% | ||
| 11 | 17% | ||
| 12 | 15% | ||
| 13 | 14% | ||
| 14 | 14% | ||
| 15 | 10% | ||
| 16 | Respected heritage brand for reliable, high-density silk shirting. | 10% | |
| 17 | 8% | ||
| 18 | 8% | ||
| 19 | 7% | ||
| 20 | 6% | ||
| 21 | 6% | ||
| 22 | 5% | ||
| 23 | 5% | ||
| 24 | 4% | ||
| 25 | 4% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
youtube.com is the page AI reaches for most here, cited in 37% of analyzed answers.
“emerging value pick” → “authoritative niche champion”
Slipped from #5 to #11 in this ranking since Oct 2025.
Rose from near absence to #8 overall in this ranking since late 2025.
Across 1,062 AI responses, Quince is mentioned most, named in 78% of them, followed by LilySilk (36%) and Everlane (30%).
Parse measures each brand's mention rate — the share of answers naming it — across 1,062 AI responses to this market's buyer questions over the last 30 days. Answers are collected daily and the ranking is re-measured on the same 30-day window.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
Slip and
Fishers Finery compete for the top spot based on momme weight and material quality. While is favored for luxury branding, gained traction for its 25-momme durability across the window.
Brands mentioned
What is the best silk pillowcase?
Slip and
Fishers Finery compete for the top spot based on momme weight and material quality. While
Slip is favored for luxury branding,
Fishers Finery gained traction for its 25-momme durability across the window.