What does AI recommend for elt and data transformation tools?

Across 1,415 AI responses, Fivetran is mentioned most, named in 66% of them, followed by Airbyte (58%) and Matillion (57%).

How does Parse rank these brands?

Parse measures each brand's mention rate — the share of answers naming it — across 1,415 AI responses to this market's buyer questions over the last 30 days. Answers are collected daily and the ranking is re-measured on the same 30-day window.

How does a brand enter this ranking?

Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.

Best ELT and data transformation tools, according to AI

Data as of Aug 25, 2026 · Based on 1,415 AI responses · Shares cover the last 30 days · See how Parse measures this

ELT and Data Transformation Tools

162 brands

ParseChatGPT + Google AI

Parse

https://parse.gl

Measured across ChatGPT & Google AI

Best ELT and Data Transformation Tools, According to ChatGPT & Google AI | Parse

#	Brand	What AI says	Mention rate
1	FivetranRecommended as the top managed, 'set and forget' ELT solution.	Recommended as the top managed, 'set and forget' ELT solution.	66%
2	AirbyteConsistently recommended as the top open-source choice for flexibility and custom connectors.	Consistently recommended as the top open-source choice for flexibility and custom connectors.	58%
3	MatillionA strong gainer, praised for enterprise ELT and in-warehouse transformation capabilities.	A strong gainer, praised for enterprise ELT and in-warehouse transformation capabilities.	57%
4	dbtThe undisputed leader for SQL-based data transformation, praised for solving 'black box' issues.	The undisputed leader for SQL-based data transformation, praised for solving 'black box' issues.	38%
5	InformaticaThe legacy enterprise leader for complex, high-governance, and hybrid data integration scenarios.	The legacy enterprise leader for complex, high-governance, and hybrid data integration scenarios.	32%
6	Hevo DataA fast-rising option frequently cited for no-code, real-time data pipelines.	A fast-rising option frequently cited for no-code, real-time data pipelines.	29%
7	Alphabet		25%
8	Microsoft		23%
9	StitchFrequently cited as a simpler, lightweight tool for straightforward data replication.	Frequently cited as a simpler, lightweight tool for straightforward data replication.	22%
10	Amazon		20%
11	Integrate.ioNoted for its low-code interface and compliance-first features for regulated industries.	Noted for its low-code interface and compliance-first features for regulated industries.	19%
12	Snowflake		16%
13	IBM		14%
14	Apache Software Foundation		8%
15	Coalesce		6%
16	SnapLogic		6%
17	Databricks		6%
18	Tobiko Data		6%
19	SQLMesh		5%
20	Rivery		5%
21	Portable		5%
22	Salesforce		5%
23	Qlik		4%
24	Skyvia		4%
25	Oracle		4%
26	Scriptella		4%
27	Boomi		3%
28	Talend		3%
29	Windsor.ai		3%
30	Meltano		3%
31	Estuary		3%
32	HubSpot		3%
33	Dagster		2%
34	Prefect		2%
35	Workato		2%
36	Domo		1%
37	Zendesk		1%
38	PostgreSQL		1%
39	Stacksync		1%
40	Collibra		1%
41	Pentaho		1%
42	Stripe		1%
43	FanRuan		1%
44	Saras Analytics		<1%
45	Superblocks		<1%
46	Astera		<1%
47	CData Software		<1%
48	Workday		<1%
49	Git		<1%
50	Tray.ai		<1%
51	StitchFrequently cited as a simpler, lightweight tool for straightforward data replication.	Frequently cited as a simpler, lightweight tool for straightforward data replication.	<1%
52	Vanta		<1%
53	Drata		<1%
54	FineDataLink		<1%
55	Alation		<1%
56	ETLWorks		<1%
57	Keboola		<1%
58	Privacera		<1%
59	Optro		<1%
60	Weld		<1%
61	Zendesk		<1%
62	Upsolver		<1%
63	Atlan		<1%
64	SAP		<1%
65	CloudEagle		<1%
66	Monte Carlo Data		<1%
67	Great Expectations		<1%
68	Orchestra		<1%
69	Datameer		<1%
70	RudderStack		<1%
71	Dataddo		<1%
72	Coupler		<1%
73	Striim		<1%
74	Singer		<1%
75	GRAX		<1%
76	Improvado		<1%
77	Redgate		<1%
78	DataGrail		<1%
79	DuckDB		<1%
80	SecureFrame		<1%
81	Zylo		<1%
82	Atlassian		<1%
83	Extract		<1%
84	Mozart Data		<1%
85	NinjaCat		<1%
86	Precog		<1%
87	Panoply		<1%
88	GitHub		<1%
89	Mage		<1%
90	Trino		<1%
91	Immuta		<1%
92	Switchboard Software		<1%
93	dltHub		<1%
94	Etleap		<1%
95	OneTrust		<1%
96	Prophecy		<1%
97	RedShift		<1%
98	Reco AI		<1%
99	Torii		<1%
100	Zapier		<1%