Data as of Aug 25, 2026 · Based on 672 AI responses · Shares cover the last 30 days · See how Parse measures this
ELT and Reverse ETL Platforms
ParseChatGPT + Google AIParse
https://parse.gl
Measured across ChatGPT & Google AI
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | HightouchLeader in 'Data Activation,' syncing warehouse data to hundreds of business destinations. | Leader in 'Data Activation,' syncing warehouse data to hundreds of business destinations. | 85% |
| 2 | CensusA top data activation platform known for enterprise readiness and deep  dbt integration. | A top data activation platform known for enterprise readiness and deep dbt integration. | 81% |
| 3 |  PolytomicFrequently recommended as a simpler, no-code option for reverse ETL workflows. | Frequently recommended as a simpler, no-code option for reverse ETL workflows. | 46% |
| 4 |  Rivery | 34% | |
| 5 |  RudderStackA CDP with Reverse ETL capabilities, gaining favor with engineering-centric teams. | A CDP with Reverse ETL capabilities, gaining favor with engineering-centric teams. | 34% |
| 6 |  Grouparoo | 33% | |
| 7 |  Hevo DataA no-code platform recommended for real-time ELT with minimal engineering setup. | A no-code platform recommended for real-time ELT with minimal engineering setup. | 31% |
| 8 | AirbyteThe leading open-source alternative for ELT, praised for flexibility and custom connectors. | The leading open-source alternative for ELT, praised for flexibility and custom connectors. | 28% |
| 9 |  SkyviaA user-friendly, no-code choice often suggested as a low-cost or freemium option. | A user-friendly, no-code choice often suggested as a low-cost or freemium option. | 24% |
| 10 | FivetranA fully managed ELT leader praised for its 'set it and forget it' reliability. | A fully managed ELT leader praised for its 'set it and forget it' reliability. | 23% |
| 11 |  Workato | 22% | |
| 12 |  Weld | 20% | |
| 13 |  Dataddo | 20% | |
| 14 |  Salesforce | 19% | |
| 15 |  HubSpot | 18% | |
| 16 |  Integrate.io | 16% | |
| 17 |  Snowflake | 15% | |
| 18 |  Alphabet | 15% | |
| 19 | dbt | 12% | |
| 20 |  DataChannel | 8% | |
| 21 |  MatillionA cloud-native platform for enterprise ELT with strong visual transformation tooling. | A cloud-native platform for enterprise ELT with strong visual transformation tooling. | 8% |
| 22 |  SegmentA leading CDP with Reverse ETL for activating unified customer profiles. | A leading CDP with Reverse ETL for activating unified customer profiles. | 8% |
| 23 |  Peliqan | 7% | |
| 24 |  Amazon | 7% | |
| 25 |  Braze | 5% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
rivery.io is the page AI reaches for most here, cited in 50% of analyzed answers.
Climbed from rank #5 to #3, often as a third option after the leaders.
Jumped from rank #13 to #6 between Oct 2025 and Mar 2026.
“A CDP that includes Reverse ETL capabilities.” → “A 'traditional' or 'bundled' CDP, contrasted with warehouse-native approaches.”
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| Hightouch | 91% | 90% | |
| RudderStack | 86% | 52% | |
| Polytomic | 35% | 83% | |
| Census | 56% | 64% | |
| Fivetran | 60% | 57% |
The two models disagree most about Braze (ChatGPT #12, Google #24).
Across 672 AI responses, Hightouch is mentioned most, named in 85% of them, followed by Census (81%) and Polytomic (46%).
Parse measures each brand's mention rate — the share of answers naming it — across 672 AI responses to this market's buyer questions over the last 30 days. Answers are collected daily and the ranking is re-measured on the same 30-day window.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
SegmentHightouchCensusHightouchCensus
Census
