Data as of Aug 25, 2026 · Based on 1,664 AI responses · See how Parse measures this
Password Manager Software
Parse
https://parse.gl
1Password remains the most frequently recommended password manager by AI assistants, securing its top position across the board. However, competitors like and are gaining ground, especially in AI recommendations for family plans and budget-conscious teams.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | Consistently ranked best overall, praised for its polished interface and strong sharing features. | 79% | |
| 2 | The top choice for budget-conscious users, noted for its open-source transparency. | 76% | |
| 3 | 69% | ||
| 4 | Highlighted for security extras and larger family plans, though its mention frequency has declined. | 55% | |
| 5 | Recommended for enterprise-grade security, compliance features, and robust auditing capabilities. | 52% | |
| 6 | Gaining ground as the 'best value' pick, especially in family plan recommendations. | 48% | |
| 7 | 31% | ||
| 8 | A frequently cited option for teams, sometimes with notes about past security concerns. | 28% | |
| 9 | 9% | ||
| 10 | 6% | ||
| 11 | 5% | ||
| 12 | 3% | ||
| 13 | 3% | ||
| 14 | 3% | ||
| 15 | 3% | ||
| 16 | 2% | ||
| 17 | 2% | ||
| 18 | 2% | ||
| 19 | 2% | ||
| 20 | 2% | ||
| 21 | 2% | ||
| 22 | 1% | ||
| 23 | 1% | ||
| 24 | 1% | ||
| 25 | <1% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
security.org is the page AI reaches for most here, cited in 58% of analyzed answers.
Fell from rank #3 in October to #5 in March, being mentioned less frequently over time.
Climbed from #9 to #6, frequently named the 'best value' for families.
“A minimal-cost, simple option for tight budgets.” → “The 'Best Overall' and 'Best Value' choice for families.”
Moved from rank #5 (Oct) to #3 (Mar), often framed as 'best overall' in 2026.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 91% | 87% | ||
| 67% | 61% | ||
| 30% | 66% | ||
| 59% | 55% | ||
| 43% | 38% |
The two models disagree most about Google Password Manager (ChatGPT #23, Google #14) and RoboForm (ChatGPT #14, Google #5).
1Password remains the most frequently recommended password manager by AI assistants, securing its top position across the board. However, competitors like NordPass and RoboForm are gaining ground, especially in AI recommendations for family plans and budget-conscious teams.
Across 1,664 AI responses, 1Password is mentioned most, named in 79% of them, followed by Bitwarden (76%) and Nord Security (69%).
Parse measures each brand's mention rate — the share of answers naming it — across 1,664 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
What is the best password manager for families?
AI responses consistently recommend 1Password for its features and user experience. Over the observation period,
RoboForm and
NordPass emerged as strong challengers, frequently cited as the best value and most secure options, respectively.
Similar to other family-focused prompts, 1Password is a top recommendation for its balance of features. gained significant traction starting in November 2025 as the primary budget-friendly pick, while is regularly mentioned for its security.
What is the best password manager for a family?
Similar to other family-focused prompts, 1Password is a top recommendation for its balance of features.
RoboForm gained significant traction starting in November 2025 as the primary budget-friendly pick, while
NordPass is regularly mentioned for its security.