Data as of Aug 25, 2026 · Based on 571 AI responses · Shares cover the last 30 days · See how Parse measures this
Change Management & AI Strategy Consulting
Parse
https://parse.gl
Deloitte has ascended to the top position in AI's recommendations for change management consulting. However, the most significant trend is the rapid rise of specialized firms like , which now challenges established leaders like for high-stakes merger integrations.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | A top choice for large-scale AI, ERP, and M&A change. | 68% | |
| 2 | Praised for culture-driven transformation, but losing ground in M&A recommendations. | 64% | |
| 3 | A leading advisor for strategy and large-scale organizational transformations. | 59% | |
| 4 | Recommended for major AI and ERP system adoption programs. | 55% | |
| 5 | 48% | ||
| 6 | The go-to source for change management frameworks like ADKAR. | 42% | |
| 7 | A rising specialist, surging in mentions for ERP and M&A integration. | 41% | |
| 8 | A top recommendation for culture scaling and results-focused merger integration. | 37% | |
| 9 | 27% | ||
| 10 | 24% | ||
| 11 | A growing independent voice for ERP and AI adoption readiness. | 22% | |
| 12 | 17% | ||
| 13 | 16% | ||
| 14 | 15% | ||
| 15 | 15% | ||
| 16 | 14% | ||
| 17 | 11% | ||
| 18 | 9% | ||
| 19 | 9% | ||
| 20 | 9% | ||
| 21 | 9% | ||
| 22 | 9% | ||
| 23 | 9% | ||
| 24 | 8% | ||
| 25 | 8% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
airiodion.com is the page AI reaches for most here, cited in 56% of analyzed answers.
Slipped from #1 to #4 overall, losing its top spot in M&A prompts by March 2026.
“a general management consulting firm with a digital practice” → “an end-to-end partner for AI rollouts like Microsoft Copilot”
Jumped from rank #17 in November to #2 by March 2026.
Rose from #27 to #12 in the rankings between November and March.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 64% | 62% | ||
| 67% | 29% | ||
| 38% | 55% | ||
| 45% | 55% | ||
| 60% | 21% |
The two models disagree most about PwC (ChatGPT #4, Google #20) and Kotter (ChatGPT #14, Google #24).
Across 571 AI responses, Deloitte is mentioned most, named in 68% of them, followed by Boston Consulting Group (64%) and McKinsey & Company (59%).
Parse measures each brand's mention rate — the share of answers naming it — across 571 AI responses to this market's buyer questions over the last 30 days. Answers are collected daily and the ranking is re-measured on the same 30-day window.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
AI responses consistently recommend a mix of large strategy firms like Bain & Company and boutique specialists such as
SM Culture Partners (formerly Culture Partners) and
Alpha Apex Group. Over time,
and executive search firm solidified their positions as the most frequent recommendations, often cited for their structured diagnostics and leadership alignment methodologies.
My startup is growing too fast to maintain our culture. Who offers culture scaling consulting?
AI responses consistently recommend a mix of large strategy firms like Bain & Company and boutique specialists such as
SM Culture Partners (formerly Culture Partners) and
Alpha Apex Group. Over time, and executive search firm solidified their positions as the most frequent recommendations, often cited for their structured diagnostics and leadership alignment methodologies.
Initial responses in late 2025 featured smaller, AI-specific firms, but by December, answers consolidated around major consultancies. Accenture and emerged as the dominant recommendations, with AI framing the task as a large-scale enterprise transformation requiring their people-centric change services and expertise with tools like Copilot.
Brands mentioned
We are designing a "Human-centric AI" workflow. Who offers change management for AI adoption?
Initial responses in late 2025 featured smaller, AI-specific firms, but by December, answers consolidated around major consultancies. Accenture and
Deloitte emerged as the dominant recommendations, with AI framing the task as a large-scale enterprise transformation requiring their people-centric change services and expertise with tools like
Microsoft Copilot.