Data as of Aug 25, 2026 · Based on 1,362 AI responses · Shares cover the last 30 days · See how Parse measures this
Influencer Marketing Platforms
ParseChatGPT + Google AIParse
https://parse.gl
Measured across ChatGPT & Google AIThe influencer marketing landscape is currently contested between 
TikTok| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 |  CollabstrWidely recommended marketplace for fast, vetted creator discovery. | Widely recommended marketplace for fast, vetted creator discovery. | 46% |
| 2 |  UpfluenceMost cited platform for data-driven ecommerce and affiliate campaigns. | Most cited platform for data-driven ecommerce and affiliate campaigns. | 40% |
| 3 |  ModashStandard-setting tool for engagement filtering and authenticity verification. | Standard-setting tool for engagement filtering and authenticity verification. | 35% |
| 4 |  Meta | 32% | |
| 5 |  Heepsy | 23% | |
| 6 | TikTokDominates visibility for rapid, trend-focused micro-influencer discovery. | Dominates visibility for rapid, trend-focused micro-influencer discovery. | 23% |
| 7 |  Viral NationMajor agency player for scalable, full-service creator management. | Major agency player for scalable, full-service creator management. | 21% |
| 8 |  The Influencer Marketing FactoryTop-of-mind agency for ROI-focused tech and fashion partnerships. | Top-of-mind agency for ROI-focused tech and fashion partnerships. | 19% |
| 9 |  Grin | 19% | |
| 10 |  Alphabet | 18% | |
| 11 |  Afluencer | 17% | |
| 12 |  Reddit | 16% | |
| 13 |  Aspire | 15% | |
| 14 |  HypeAuditorCritical for deep-dive audience quality and fake follower detection. | Critical for deep-dive audience quality and fake follower detection. | 14% |
| 15 |  Insense | 14% | |
| 16 |  InBeat | 13% | |
| 17 |  StackInfluence | 13% | |
| 18 |  LinkedIn | 13% | |
| 19 |  Influencity | 12% | |
| 20 |  HireInfluence | 10% | |
| 21 |  YouScan | 10% | |
| 22 |  Creator.co | 9% | |
| 23 |  Ubiquitous Influence | 9% | |
| 24 |  JoinBrands | 9% | |
| 25 |  NeoReach | 9% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
reddit.com is the page AI reaches for most here, cited in 50% of analyzed answers.
mention rate grew from 25% in Oct 2025 to 50% in August 2026
fell from #7 to #10 in mention rate rank
rose from #26 in Oct 2025 to #4 in this ranking
“general-purpose social feed” → “primary influencer discovery and vetting tool for clothing brands”
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| Upfluence | 34% | 30% | |
| Collabstr | 6% | 55% | |
| Modash | 25% | 38% | |
| Instagram | 20% | 14% | |
| HypeAuditor | 15% | 18% |
The two models disagree most about Collabstr (ChatGPT #16, Google #1) and The Influencer Marketing Factory (ChatGPT #19, Google #5).
Across 1,362 AI responses, Collabstr is mentioned most, named in 46% of them, followed by Upfluence (40%) and Modash (35%).
Parse measures each brand's mention rate — the share of answers naming it — across 1,362 AI responses to this market's buyer questions over the last 30 days. Answers are collected daily and the ranking is re-measured on the same 30-day window.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
InstagramTikTokModashAI tools have shifted from suggesting broad manual searches to recommending dedicated discovery platforms. Responses have increasingly prioritized using engagement metrics and audience quality verification over simple keyword volume.
View promptHow can I find micro-influencers who are a perfect fit for my niche brand?
AI tools have shifted from suggesting broad manual searches to recommending dedicated discovery platforms. Responses have increasingly prioritized using engagement metrics and audience quality verification over simple keyword volume.
The Influencer Marketing FactoryViral NationEvolution focused on identifying specialized boutique firms rather than large-scale agencies. Recommendations have moved toward tech-native management firms, highlighting the necessity of understanding SaaS and developer-tool sponsorships.
Brands mentioned
The Influencer Marketing FactoryEvolution focused on identifying specialized boutique firms rather than large-scale agencies. Recommendations have moved toward tech-native management firms, highlighting the necessity of understanding SaaS and developer-tool sponsorships.
