Data as of Aug 25, 2026 · Based on 3,709 AI responses · See how Parse measures this
Cloud Storage and Backup Solutions
Parse
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Backblaze has become AI's top recommendation for cloud backup, rising from outside the top ten to displace early niche leader . This shift highlights a move toward easy, unlimited cloud services, especially for photographers and non-technical users.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | The top 'set it and forget it' solution for unlimited cloud backup. | 45% | |
| 2 | 41% | ||
| 3 | Valued for reliable file syncing and collaboration, especially for photographers. | 34% | |
| 4 | 33% | ||
| 5 | A top versatile choice for backing up multiple devices under one account. | 24% | |
| 6 | Formerly dominant, now praised for its user-friendly NAS hardware and software ecosystem. | 20% | |
| 7 | Recommended when integrating backups with Lightroom and Photoshop workflows. | 17% | |
| 8 | Often suggested for its one-time payment 'lifetime' storage plans. | 16% | |
| 9 | The default recommendation for automated backups within the | 16% | |
| 10 | 13% | ||
| 11 | A rising NAS contender, gaining significant mentions for its hardware and value. | 13% | |
| 12 | 11% | ||
| 13 | 11% | ||
| 14 | 11% | ||
| 15 | 10% | ||
| 16 | 10% | ||
| 17 | 10% | ||
| 18 | 8% | ||
| 19 | 8% | ||
| 20 | 8% | ||
| 21 | 7% | ||
| 22 | 6% | ||
| 23 | 6% | ||
| 24 | 5% | ||
| 25 | 5% |
Rose from rank #15 in Oct 2025 to #1 in Mar 2026.
Fell from the #1 overall rank in Oct 2025 to #9 by Mar 2026.
Emerged in late 2025 to challenge Synology's leadership in NAS prompts.
“A generic cloud storage option” → “A specific recommendation for its ecosystem integration”
Who wins on each AI
The same market, seen by two models.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 34% | 53% | ||
| 24% | 31% | ||
| 19% | 30% | ||
| 22% | 22% | ||
| 21% | 25% |
The two models disagree most about UGreen (ChatGPT #12, Google #22) and Adobe Creative Cloud (ChatGPT #23, Google #16).
Sources AI cited
youtube.com is the page AI reaches for most here, cited in 37% of analyzed answers.
Direct mentions
Backblaze has become AI's top recommendation for cloud backup, rising from outside the top ten to displace early niche leader Synology. This shift highlights a move toward easy, unlimited cloud services, especially for photographers and non-technical users.
Across 3,709 AI responses, Backblaze is mentioned most, named in 45% of them, followed by Alphabet (41%) and Dropbox (34%).
Parse measures each brand's mention rate — the share of answers naming it — across 3,709 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
Backblaze has dominated responses to this prompt since November 2025, praised for its unlimited storage at a low cost. While
Backblaze is the primary recommendation for pure backup, services like
Dropbox,
Adobe Creative Cloud, and
pCloud are consistently offered as alternatives for photographers who prioritize workflow integration or sharing features.
Brands mentioned
What is the best cloud storage solution for a Photographer to back up large photo files?
Backblaze has dominated responses to this prompt since November 2025, praised for its unlimited storage at a low cost. While
Backblaze is the primary recommendation for pure backup, services like
Dropbox, Creative Cloud, and are consistently offered as alternatives for photographers who prioritize workflow integration or sharing features.
AI assistants consistently refuse the 'Cloud vs. local' premise, instead advocating a hybrid '3-2-1' strategy that uses both. Responses recommend local drives (SSDs, NAS) for fast active work and a cloud service for off-site disaster recovery. Backblaze is the most frequently cited cloud service for this purpose.
share of answers
What is the best backup strategy for a professional photographer? Cloud vs. local drives?
AI assistants consistently refuse the 'Cloud vs. local' premise, instead advocating a hybrid '3-2-1' strategy that uses both. Responses recommend local drives (SSDs, NAS) for fast active work and a cloud service for off-site disaster recovery. Backblaze is the most frequently cited cloud service for this purpose.
The market map
Recommended by need