Who AI recommends, and when it changes.
Data as of Apr 12, 2026 · Based on 37 AI answers · A buyer need in Dietary Supplements and Nutrition Products. · See how Parse measures this
Between March and April 2026, AI assistants frequently direct active consumers seeking vegan recovery supplements to established retail giants like , which leads recommendation share. Large-scale retail platforms and specialized brands offering transparent third-party testing dominate the conversation, reflecting a buyer need centered around trust, clean formulations, and product variety.
Recommendation share
The Vitamin Shoppe leads at 22% of AI recommendations; Garden of Life follows at 14%.
By platform
Platforms disagree: The Vitamin Shoppe leads on Google AI Overviews, iHerb on ChatGPT.
