What does AI recommend for vitamins & dietary supplements?

Thorne has firmly established itself as the leading brand recommended by AI assistants for vitamins and supplements. Since December 2025, there has been a significant consolidation in AI recommendations, with brands like Thorne, Nature Made, and NOW Foods increasingly dominating conversations across a range of supplement categories.

Which vitamins & dietary supplements brands appear most in AI answers?

Across 2,435 AI responses, Nature Made is mentioned most, named in 47% of them, followed by Thorne (34%) and Nordic Naturals (28%).

How does Parse rank these brands?

Parse measures each brand's mention rate — the share of answers naming it — across 2,435 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.

How does a brand enter this ranking?

Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.

Best vitamins & dietary supplements, according to AI

Data as of Aug 25, 2026 · Based on 2,435 AI responses · See how Parse measures this

Vitamins & Dietary Supplements

481 brands

ParseChatGPT + Google AI

Parse

https://parse.gl

Measured across ChatGPT & Google AI

Best Vitamins & Dietary Supplements, According to ChatGPT & Google AI | Parse

#	Brand	What AI says	Mention rate
1	Nature MadeA reliable and budget-friendly choice, particularly for women's multivitamins and Vitamin D.	A reliable and budget-friendly choice, particularly for women's multivitamins and Vitamin D.	47%
2	ThorneFrequently recommended for quality, especially for berberine and curcumin supplements.	Frequently recommended for quality, especially for berberine and curcumin supplements.	34%
3	Nordic Naturals		28%
4	Sports ResearchGained prominence for its Vitamin D3 + K2 and Turmeric formulas.	Gained prominence for its Vitamin D3 + K2 and Turmeric formulas.	25%
5	RitualA top choice for women's multivitamins with traceable, clean ingredients.	A top choice for women's multivitamins with traceable, clean ingredients.	17%
6	NOW FoodsOften cited for its balance of good value and quality across multiple categories.	Often cited for its balance of good value and quality across multiple categories.	17%
7	Garden of LifeThe top AI recommendation for organic and whole-food-based supplements.	The top AI recommendation for organic and whole-food-based supplements.	17%
8	Nature's Bounty		14%
9	CentrumPositioned as the classic, affordable choice for a broad-spectrum multivitamin.	Positioned as the classic, affordable choice for a broad-spectrum multivitamin.	13%
10	Carlson Labs		12%
11	Life Extension		11%
12	Pure EncapsulationsFrequently cited for its high-purity, hypoallergenic supplement formulations.	Frequently cited for its high-purity, hypoallergenic supplement formulations.	11%
13	Transparent Labs		10%
14	OLLY		9%
15	Nutricost		7%
16	MaryRuth Organics		7%
17	USP–NF		6%
18	NSF International		6%
19	Indena		6%
20	Barlean's		5%
21	One A Day		5%
22	Viva Naturals		5%
23	RitualA top choice for women's multivitamins with traceable, clean ingredients.	A top choice for women's multivitamins with traceable, clean ingredients.	5%
24	GNC		5%
25	Vitafusion		5%
26	Gaia Herbs		5%
27	Perelel Health		5%
28	Qunol		4%
29	Legion Athletics		4%
30	BioPerineThe key black pepper extract AI cites for enhancing supplement bioavailability.	The key black pepper extract AI cites for enhancing supplement bioavailability.	4%
31	NatureWise		4%
32	Costco		4%
33	Procter & Gamble		3%
34	MegaFood		3%
35	ConsumerLab		3%
36	Healthline		2%
37	Nature's Way		2%
38	NovaSOL		2%
39	SmartyPants		2%
40	Harvard University		2%
41	National Institutes of Health		2%
42	Wiley's Finest		2%
43	Basic Health Brands		2%
44	WomensHealth.gov		2%
45	Naturelo		2%
46	Johns Hopkins Medicine		2%
47	Dotdash Meredith		2%
48	WebMD		2%
49	Optimum Nutrition		2%
50	Hum Nutrition		2%
51	Procaps Labs		2%
52	Arctic Blue		2%
53	Truvani		2%
54	The Synergy Company		2%
55	Rochester Regional Health		2%
56	Micro Ingredients		2%
57	Live Momentous		2%
58	Onnit		2%
59	Mayo Clinic		2%
60	Walmart		2%
61	Love Wellness		1%
62	Swolverine		1%
63	Nutrasource		1%
64	Mindbodygreen		1%
65	Future Kind		1%
66	Nature's Truth		1%
67	BariatricPal		1%
68	Youtheory		1%
69	Andrew Lessman		1%
70	Organic India		1%
71	Solgar		<1%
72	Theracurmin		<1%
73	Spring Valley		<1%
74	NanoGard		<1%
75	Metagenics		<1%
76	CVS Health		<1%
77	Target		<1%
78	Codeage		<1%
79	Just Ingredients		<1%
80	Seeking Health		<1%
81	BCM-95		<1%
82	BioSchwartz		<1%
83	Natural Force		<1%
84	Stanford University		<1%
85	Longvida		<1%
86	Marine Stewardship Council (MSC)		<1%
87	Dr. Vegan		<1%
88	Vitacost		<1%
89	Medical News Today		<1%
90	Persona Nutrition		<1%
91	Animal Pak		<1%
92	Dr. Tobias		<1%
93	Webber Naturals		<1%
94	Jamieson		<1%
95	NutriGold		<1%
96	CardioTabs		<1%
97	Together Health		<1%
98	Walgreens Boots Alliance		<1%
99	Force Factor		<1%
100	University of Cincinnati		<1%