Data as of Aug 25, 2026 · Based on 693 AI responses · See how Parse measures this
KiwiCo currently holds the top position in this ranking with a perfect mention rate across evaluated prompts. This performance establishes it as the clear leader in the kids STEM activity kit category.
Kids STEM & Educational Activity Kits
Parse
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| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | 41% | ||
| 2 | Consistently top-cited for its versatile age-specific STEM activity crates. | 41% | |
| 3 | Popular engineering-focused boxes designed by Mark Rober for older kids. | 35% | |
| 4 | A leading coding-focused subscription teaching kids to build apps. | 34% | |
| 5 | Combines science themes with geography and cultural exploration for younger learners. | 29% | |
| 6 | Offers in-depth chemistry and physics experiments for advanced science learners. | 28% | |
| 7 | 26% | ||
| 8 | 24% | ||
| 9 | Eco-friendly STEAM boxes emphasizing nature and sustainable materials. | 17% | |
| 10 | 15% | ||
| 11 | 11% | ||
| 12 | 11% | ||
| 13 | 11% | ||
| 14 | 11% | ||
| 15 | 10% | ||
| 16 | 10% | ||
| 17 | 10% | ||
| 18 | 9% | ||
| 19 | 8% | ||
| 20 | 7% | ||
| 21 | 7% | ||
| 22 | 6% | ||
| 23 | 6% | ||
| 24 | 6% | ||
| 25 | 6% |
Who wins on each AI
ChatGPT and Google AI Overviews show notable divergence in their prioritization of Arduino and Green Kid Crafts.
Sources AI cited
youtube.com is the page AI reaches for most here, cited in 41% of analyzed answers.
Mention rate rank shifted from #1 to #5 in this ranking during the period.
Rose from #8 to #1 in this ranking between Oct 2025 and Aug 2026.
Increased reach from 25% mention rate to 41% since Oct 2025.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 39% | 36% | ||
| 43% | 31% | ||
| 41% | 27% | ||
| 22% | 33% | ||
| 22% | 31% |
The two models disagree most about Green Kid Crafts (ChatGPT #8, Google #22) and LEGO Education SPIKE Prime (ChatGPT #20, Google #10).
KiwiCo currently holds the top position in this ranking with a perfect mention rate across evaluated prompts. This performance establishes it as the clear leader in the kids STEM activity kit category.
Across 693 AI responses, Makeblock is mentioned most, named in 41% of them, followed by KiwiCo (41%) and CrunchLabs (35%).
Parse measures each brand's mention rate — the share of answers naming it — across 693 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
AI responses consistently feature Makeblock mBot as the primary recommendation for beginners across both ChatGPT and Google platforms throughout the window. Over time, the focus broadened to include advanced hobbyist kits like
Arduino and hobbyist-grade robotic arms.
What is the best robotics kit for a beginner?
AI responses consistently feature Makeblock mBot as the primary recommendation for beginners across both ChatGPT and Google platforms throughout the window. Over time, the focus broadened to include advanced hobbyist kits like
Arduino and hobbyist-grade robotic arms.
KiwiCo and
CrunchLabs consistently dominate top-cited positions in AI responses for STEM subscription boxes. The conversation has matured to offer distinct sub-recommendations based on whether the child prefers building, chemistry, or coding.
Brands mentioned
What is the best STEM subscription box for kids?
KiwiCo and
CrunchLabs consistently dominate top-cited positions in AI responses for STEM subscription boxes. The conversation has matured to offer distinct sub-recommendations based on whether the child prefers building, chemistry, or coding.