Data as of Aug 25, 2026 · Based on 967 AI responses · Shares cover the last 30 days · See how Parse measures this
Weather-Resistant Outdoor Shade and Decor
ParseChatGPT + Google AIParse
https://parse.gl
Measured across ChatGPT & Google AIIn the contested niche of outdoor shade and decor, 
Brightech| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 |  The Home DepotA major hub for commercial-grade string lights and weather-resistant rug assortments. | A major hub for commercial-grade string lights and weather-resistant rug assortments. | 37% |
| 2 |  WalmartHighly accessible for budget-conscious outdoor decor and string lights. | Highly accessible for budget-conscious outdoor decor and string lights. | 29% |
| 3 |  WayfairAn expansive retailer for varied outdoor rugs and patio lighting options. | An expansive retailer for varied outdoor rugs and patio lighting options. | 25% |
| 4 |  Purple Leaf | 24% | |
| 5 |  Lowe's | 20% | |
| 6 |  Bambrella | 15% | |
| 7 |  Etsy | 14% | |
| 8 |  AmazonWidely cited for the largest volume and variety of outdoor decor. | Widely cited for the largest volume and variety of outdoor decor. | 14% |
| 9 |  nuLOOM | 12% | |
| 10 |  Liberty FlagpolesNoted for premium telescoping flagpoles suited for high-wind environments. | Noted for premium telescoping flagpoles suited for high-wind environments. | 12% |
| 11 |  Shadowspec | 12% | |
| 12 |  Better Homes & GardensA frequently mentioned source for commercial-grade Edison bulb string lights. | A frequently mentioned source for commercial-grade Edison bulb string lights. | 11% |
| 13 |  Target | 11% | |
| 14 |  Pellebant | 10% | |
| 15 |  United States Flag Store | 8% | |
| 16 |  Safavieh | 8% | |
| 17 |  Best Choice Products | 8% | |
| 18 |  Overstock | 8% | |
| 19 |  Hampton Bay | 8% | |
| 20 | BrightechFrequently cited for high-performance outdoor string lights and patio ambiance. | Frequently cited for high-performance outdoor string lights and patio ambiance. | 8% |
| 21 |  Pottery Barn | 7% | |
| 22 |  Glen Raven | 7% | |
| 23 |  Mainstays | 6% | |
| 24 |  Ruggable | 6% | |
| 25 |  Best Buy | 6% |
Who wins on each AI
ChatGPT favors Brightech and Couristan while Google AI Overviews prioritizes Shademaker and Amazon, reflecting a significant divergence in brand discovery for outdoor accessories.
Sources AI cited
forbes.com is the page AI reaches for most here, cited in 30% of analyzed answers.
Dropped from #1 mention-rate rank to #11 between 2025-10 and 2026-08.
Grew from absent to the #1 cited brand between 2025-10 and 2026-08.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| Purple Leaf | 21% | 22% | |
| Liberty Flagpoles | 23% | 6% | |
| Wayfair | 12% | 14% | |
| Brightech | 20% | 5% | |
| Amazon | 6% | 11% |
The two models disagree most about Brightech (ChatGPT #3, Google #23) and Liberty Flagpoles (ChatGPT #1, Google #18).
Across 967 AI responses, The Home Depot is mentioned most, named in 37% of them, followed by Walmart (29%) and Wayfair (25%).
Parse measures each brand's mention rate — the share of answers naming it — across 967 AI responses to this market's buyer questions over the last 30 days. Answers are collected daily and the ranking is re-measured on the same 30-day window.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
Purple LeafAI discourse shifted significantly toward
Brands mentioned
Purple LeafI need shade for my deck. What is the best cantilever umbrella that withstands wind?
AI discourse shifted significantly toward
Liberty FlagpolesAI responses evolved from a general discussion of materials to favoring
Brands mentioned
We need a flag pole for our front yard. What's the best type to get that can withstand high winds?
AI responses evolved from a general discussion of materials to favoring
