Data as of Aug 25, 2026 · Based on 1,638 AI responses · Shares cover the last 30 days · See how Parse measures this
E-commerce Shipping & Label Software
Parse
https://parse.gl
Shippo holds the top position in this market, driving the conversation around e-commerce shipping and label automation. With trailing by less than 2 percentage points in mention rate, the leaderboard remains highly contested between these two major players.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | Widely adopted for its robust batch label printing and deep marketplace integration library. | 70% | |
| 2 | Market leader providing versatile multi-carrier rate comparison and simple workflow automation. | 68% | |
| 3 | Strong contender for global shipping needs, offering duty and tax calculation capabilities. | 57% | |
| 4 | 32% | ||
| 5 | Preferred for low-cost, free-to-use USPS and | 29% | |
| 6 | 27% | ||
| 7 | Provides native carrier rate calculations and broad third-party application support. | 26% | |
| 8 | 23% | ||
| 9 | Strong native shipping capabilities for mid-market merchants and B2B workflows. | 21% | |
| 10 | 16% | ||
| 11 | Specialized rules engine for complex, no-code shipping logic across multiple platforms. | 15% | |
| 12 | 13% | ||
| 13 | 13% | ||
| 14 | 12% | ||
| 15 | 11% | ||
| 16 | 10% | ||
| 17 | 10% | ||
| 18 | 10% | ||
| 19 | 10% | ||
| 20 | 10% | ||
| 21 | 7% | ||
| 22 | 6% | ||
| 23 | 6% | ||
| 24 | 6% | ||
| 25 | 5% |
Who wins on each AI
ChatGPT and Google AI Overviews show significant rank divergence regarding enterprise capabilities and niche shipping solutions like Adobe Commerce, Stamps.com, and EasyPost.
Sources AI cited
easyship.com is the page AI reaches for most here, cited in 51% of analyzed answers.
“emerging alternative” → “primary multi-carrier rate authority”
grew from #8 in Oct 2025 to #5 in Aug 2026
dropped from #4 to #15 between Oct 2025 and Aug 2026
rose from unranked to #4 in this ranking between Oct and Aug
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 72% | 73% | ||
| 77% | 68% | ||
| 55% | 40% | ||
| 44% | 42% | ||
| 48% | 26% |
The two models disagree most about Stamps.com (ChatGPT #21, Google #7) and EasyPost (ChatGPT #8, Google #21).
Across 1,638 AI responses, ShipStation is mentioned most, named in 70% of them, followed by Shippo (68%) and Easyship (57%).
Parse measures each brand's mention rate — the share of answers naming it — across 1,638 AI responses to this market's buyer questions over the last 30 days. Answers are collected daily and the ranking is re-measured on the same 30-day window.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
AI discourse centers on ShipStation,
Shippo, and
ShippingEasy as the foundational tools for multi-carrier rate shopping. As of mid-2026, the conversation has expanded to include platform-specific integrations like
BigCommerce and
Adobe Commerce.
Brands mentioned
AI discourse centers on ShipStation,
Shippo, and
ShippingEasy as the foundational tools for multi-carrier rate shopping. As of mid-2026, the conversation has expanded to include platform-specific integrations like and Commerce.
AI consistently recommends ShipStation and
as the primary engines for bulk label fulfillment. Recent 2026 responses emphasize the importance of native platform tools like Shipping alongside established multi-channel software.
Brands mentioned
AI consistently recommends ShipStation and
Shippo as the primary engines for bulk label fulfillment. Recent 2026 responses emphasize the importance of native platform tools like
Shopify Shipping alongside established multi-channel software.