Data as of Aug 25, 2026 · Based on 1,321 AI responses · See how Parse measures this
Dog Containment & Crating Products
Parse
https://parse.gl
Gunner Kennels leads, named in 34% of answers, ahead of at 26% and at 23%.
Impact Dog Crates has become AI's top recommendation for indestructible kennels, cementing its place as the market leader for containing anxious or destructive dogs. This surge reflects a major shift in this market, as premium, heavy-duty brands have displaced long-time leaders like
Petmate, whose mention rate dropped from #1 to #7 between October and March.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | A premium, roto-molded choice, consistently cited for its crash-tested safety. | 34% | |
| 2 | The undisputed AI recommendation for high-anxiety and escape-artist dogs. | 26% | |
| 3 | Still the top cited brand for air travel but has lost overall dominance. | 23% | |
| 4 | 22% | ||
| 5 | AI's primary recommendation for durable, chew-resistant, and waterproof crate beds. | 19% | |
| 6 | A top and consistent choice for indoor puppy playpens, especially plastic models. | 19% | |
| 7 | 17% | ||
| 8 | Emerged as a leading playpen recommendation, praised for indoor stability and design. | 17% | |
| 9 | 16% | ||
| 10 | A key competitor for | 16% | |
| 11 | A specialized aluminum crate brand frequently named for separation anxiety. | 15% | |
| 12 | 11% | ||
| 13 | Cited as a rugged, roto-molded kennel for working or destructive dogs. | 10% | |
| 14 | 10% | ||
| 15 | 8% | ||
| 16 | 8% | ||
| 17 | 7% | ||
| 18 | 7% | ||
| 19 | 6% | ||
| 20 | 5% | ||
| 21 | 5% | ||
| 22 | 5% | ||
| 23 | 5% | ||
| 24 | 5% | ||
| 25 | 5% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
reddit.com is the page AI reaches for most here, cited in 39% of analyzed answers.
Rose from an unranked position to become the #1 most-mentioned brand by March.
Fell from the #1 ranked brand in October to #7 by March.
“Framed as the default 'gold standard' for airline travel.” → “Reframed as the 'best overall' or 'classic airline-approved' choice, while safety-focused brands take the premium spots.”
Dropped from a top-three position in October to #15 by March.
Went from unmentioned in October to the #4 brand overall by March recommendations.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 30% | 30% | ||
| 25% | 16% | ||
| 14% | 24% | ||
| 14% | 18% | ||
| 21% | 9% |
The two models disagree most about Gorilla Dog Beds (ChatGPT #19, Google #7) and Rock Creek Crates (ChatGPT #15, Google #4).
Across 1,321 AI responses, Gunner Kennels is mentioned most, named in 34% of them, followed by Impact Dog Crates (26%) and Petmate (23%).
Parse measures each brand's mention rate — the share of answers naming it — across 1,321 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
AI responses consistently recommend premium, heavy-duty brands for this prompt. Impact Dog Crates,
Gunner Kennels, and
Rock Creek Crates are the dominant recommendations across all platforms from November through March, framed as specialized solutions for escape artists.
Brands mentioned
My puppy destroys everything. What is the most indestructible dog crate for separation anxiety?
AI responses consistently recommend premium, heavy-duty brands for this prompt. Impact Dog Crates,
Gunner Kennels, and
Rock Creek Crates are the dominant recommendations across all platforms from November through March, framed as specialized solutions for escape artists.
AI answers interpret this as a need for an indestructible, escape-proof crate. Impact Dog Crates became the top recommendation from December onward, with
Gunner Kennels and other steel or roto-molded brands also frequently cited as secure alternatives to fabric crates.
Brands mentioned
AI answers interpret this as a need for an indestructible, escape-proof crate. Impact Dog Crates became the top recommendation from December onward, with
Gunner Kennels and other steel or roto-molded brands also frequently cited as secure alternatives to fabric crates.