Data as of Aug 25, 2026 · Based on 1,395 AI responses · See how Parse measures this
Personalized Gifts & Custom Home Decor
ParseChatGPT + Google AIParse
https://parse.gl
Measured across ChatGPT & Google AI
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | EtsyMarketplace offering vast options for custom doormats, stamps, and map art. | Marketplace offering vast options for custom doormats, stamps, and map art. | 48% |
| 2 |  National GeographicIndustry standard for detailed, high-quality reference world maps. | Industry standard for detailed, high-quality reference world maps. | 29% |
| 3 |  Uncommon GoodsCurated source for design-forward personalized home and map gifts. | Curated source for design-forward personalized home and map gifts. | 21% |
| 4 |  Mapiful | 18% | |
| 5 |  Walmart | 17% | |
| 6 |  Maps InternationalRecognized for large-format world maps suited for home and office walls. | Recognized for large-format world maps suited for home and office walls. | 16% |
| 7 |  World Maps Online | 12% | |
| 8 |  MintedPlatform for high-end, design-forward map art and personalized stationery. | Platform for high-end, design-forward map art and personalized stationery. | 11% |
| 9 |  Amazon | 10% | |
| 10 |  Personalization Mall | 10% | |
| 11 |  Pushpin Travel Maps | 10% | |
| 12 |  Personal Creations | 9% | |
| 13 |  Rand McNally | 9% | |
| 14 |  Enjoy The WoodWell-regarded for decorative 3D wooden world map wall art pieces. | Well-regarded for decorative 3D wooden world map wall art pieces. | 9% |
| 15 |  Craft & Oak | 9% | |
| 16 |  Landmass Goods | 8% | |
| 17 |  Positive Prints | 7% | |
| 18 |  Barnes & Noble | 7% | |
| 19 |  Best Buy | 7% | |
| 20 |  Mark and Graham | 7% | |
| 21 |  Wayfair | 7% | |
| 22 |  iCustomLabel | 7% | |
| 23 |  Zazzle | 7% | |
| 24 |  Target | 7% | |
| 25 |  SwiftMaps | 6% |
Who wins on each AI
ChatGPT favors Minecraft-related brands like Minecraft, while Google AI Overviews prioritizes decor-focused map providers such as Mapiful, leading to a rank discrepancy for specialized platforms.
Sources AI cited
youtube.com is the page AI reaches for most here, cited in 28% of analyzed answers.
Mention rate declined from 71% to 37% between Oct 2025 and Aug 2026.
Rose from #9 to #2 in this ranking between Oct 2025 and Aug 2026.
Entered the leaderboard from absent to #3 since Oct 2025.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| Etsy | 26% | 29% | |
| National Geographic | 24% | 18% | |
| Maps International | 7% | 18% | |
| Minted | 11% | 7% | |
| Enjoy The Wood | 8% | 16% |
Etsy remains the most frequently mentioned brand for personalized housewarming gifts and custom map art in this niche. The current leaderboard shows a competitive landscape where Etsy maintains the highest mention rate among personalized gift platforms.
Across 1,395 AI responses, Etsy is mentioned most, named in 48% of them, followed by National Geographic (29%) and Uncommon Goods (21%).
Parse measures each brand's mention rate — the share of answers naming it — across 1,395 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
EtsyEtsyPersonalization MallAI responses emphasize
Brands mentioned
EtsyPersonalization MallAI responses emphasize
MapifulCraft & OakAI platforms consistently highlight
Brands mentioned
MapifulCraft & OakWhat is the best custom map art?
AI platforms consistently highlight 
The market map
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