Data as of Aug 25, 2026 · Based on 669 AI responses · See how Parse measures this
Costumes and Fashion Services
Parse
https://parse.gl
Walmart maintains its leadership position for costumes and fashion services, frequently recommended for accessible party wear and sweaters. However, the most significant trend is the rise of specialist platforms, with gaining ground for last-minute costumes and sites like and becoming go-to resources for niche goods and services.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | The top-ranked, accessible option for costumes, sweaters, and party hats. | 30% | |
| 2 | The primary source for handmade, custom, and unique costumes and accessories. | 26% | |
| 3 | A leading platform for hiring freelance sewing professionals for costume production. | 25% | |
| 4 | 24% | ||
| 5 | A key brand for ugly Christmas sweaters and themed party costumes. | 22% | |
| 6 | A frequently recommended platform for finding and vetting local creative professionals. | 22% | |
| 7 | 21% | ||
| 8 | 21% | ||
| 9 | 20% | ||
| 10 | A major retailer mentioned for costumes, though losing ground since October. | 18% | |
| 11 | A rising competitor, frequently recommended for last-minute costumes and quick delivery. | 15% | |
| 12 | 13% | ||
| 13 | 12% | ||
| 14 | 12% | ||
| 15 | 12% | ||
| 16 | 12% | ||
| 17 | A dedicated online specialist with a vast inventory of Halloween costumes. | 10% | |
| 18 | 9% | ||
| 19 | 8% | ||
| 20 | 7% | ||
| 21 | 6% | ||
| 22 | 6% | ||
| 23 | 6% | ||
| 24 | 5% | ||
| 25 | 5% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
reddit.com is the page AI reaches for most here, cited in 43% of analyzed answers.
Dropped from rank #2 in October to #5 by March.
Jumped from rank #5 in October to #2 by March.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 29% | 13% | ||
| 4% | 24% | ||
| 27% | 16% | ||
| 4% | 20% | ||
| 13% | 20% |
The two models disagree most about Find A Dressmaker (ChatGPT #5, Google #22).
Walmart maintains its leadership position for costumes and fashion services, frequently recommended for accessible party wear and sweaters. However, the most significant trend is the rise of specialist platforms, with Amazon gaining ground for last-minute costumes and sites like Etsy and Upwork becoming go-to resources for niche goods and services.
Across 669 AI responses, Walmart is mentioned most, named in 30% of them, followed by Etsy (26%) and Upwork (25%).
Parse measures each brand's mention rate — the share of answers naming it — across 669 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
AI recommendations initially focused on specialty retailers like Spirit Halloween and large stores such as Walmart. Over the observed period,
Amazon became much more prominent, frequently cited by both platforms for convenience and last-minute options. By March, DIY and thrift options from retailers like
Goodwill also started appearing more consistently.
Brands mentioned
I have a costume party coming up and nothing to wear. Where can I find good halloween costumes?
AI recommendations initially focused on specialty retailers like Spirit Halloween and large stores such as Walmart. Over the observed period,
Amazon became much more prominent, frequently cited by both platforms for convenience and last-minute options. By March, DIY and thrift options from retailers like
Goodwill also started appearing more consistently.
AI assistants consistently suggest a mix of specialist brands like Tipsy Elves and major retailers.
has increasingly become the top recommendation for affordable, ready-to-wear ugly sweaters, with also gaining mentions since December.
Brands mentioned
I need some easy ugly sweater ideas for a party this weekend. Can I just buy one?
AI assistants consistently suggest a mix of specialist brands like Tipsy Elves and major retailers.
Walmart has increasingly become the top recommendation for affordable, ready-to-wear ugly sweaters, with
Target also gaining mentions since December.