Data as of Aug 25, 2026 · Based on 1,739 AI responses · Shares cover the last 30 days · See how Parse measures this
Cleaning and Stain Removal Products
Parse
https://parse.gl
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | Now AI's #1 pick for reusable, tape-free pet hair removal. | 19% | |
| 2 | 17% | ||
| 3 | No longer a top contender, now framed as a premium spray for delicates. | 14% | |
| 4 | A stable top performer for wrinkle removal, praised for all-around effectiveness. | 14% | |
| 5 | A fast-rising professional makeup brush cleaner, frequently called a pro favorite. | 14% | |
| 6 | The undisputed leader for magic eraser-style sponges for removing wall marks. | 13% | |
| 7 | A new arrival in the top ranks, recommended for its reusable lint rollers. | 11% | |
| 8 | A rapidly gaining budget-friendly choice for daily makeup brush cleaner sprays. | 11% | |
| 9 | A consistently cited brand for traditional sticky lint rollers, especially for pets. | 11% | |
| 10 | 10% | ||
| 11 | 8% | ||
| 12 | 7% | ||
| 13 | 7% | ||
| 14 | 6% | ||
| 15 | 6% | ||
| 16 | 6% | ||
| 17 | 6% | ||
| 18 | 5% | ||
| 19 | 5% | ||
| 20 | 5% | ||
| 21 | 5% | ||
| 22 | 5% | ||
| 23 | 5% | ||
| 24 | 4% | ||
| 25 | 4% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
youtube.com is the page AI reaches for most here, cited in 40% of analyzed answers.
Jumped from rank #32 to #1 between October and March.
Dropped from rank #2 to #9 between October and March.
“A premium, general alternative to top brands.” → “A niche spray specifically for delicate fabrics like silk.”
Rose from rank #12 to #2 in the same period.
Fell from the #1 overall rank to #3 by March.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 17% | 25% | ||
| 17% | 14% | ||
| 12% | 15% | ||
| 17% | 13% | ||
| 12% | 8% |
The two models disagree most about Downy Wrinkle Releaser (ChatGPT #7, Google #24) and IKEA (ChatGPT #20, Google #10).
Across 1,739 AI responses, ChomChom Roller is mentioned most, named in 19% of them, followed by Procter & Gamble (17%) and The Laundress (14%).
Parse measures each brand's mention rate — the share of answers naming it — across 1,739 AI responses to this market's buyer questions over the last 30 days. Answers are collected daily and the ranking is re-measured on the same 30-day window.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
AI recommendations have shifted from classic sticky rollers like Evercare to reusable, eco-friendly options. Since November,
OXO and especially
ChomChom Roller have become top picks, with responses increasingly focusing on solutions for pet hair.
Brands mentioned
AI recommendations have shifted from classic sticky rollers like Evercare to reusable, eco-friendly options. Since November,
OXO and especially
ChomChom Roller have become top picks, with responses increasingly focusing on solutions for pet hair.
Downy,
, and have consistently dominated responses for this prompt. Over the observation period, AI answers have become more structured, segmenting recommendations for specific needs like travel, delicate fabrics, or natural ingredients.
Brands mentioned
What is the best wrinkle-release spray for clothes?
Downy,
Grandma's Secret, and
The Laundress have consistently dominated responses for this prompt. Over the observation period, AI answers have become more structured, segmenting recommendations for specific needs like travel, delicate fabrics, or natural ingredients.