Data as of Aug 25, 2026 · Based on 634 AI responses · Shares cover the last 30 days · See how Parse measures this
Private Company Secondary Share Platforms
Parse
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EquityZen has climbed to become the most frequently recommended platform by AI for secondary market transactions between October 2025 and March 2026. This comes as AI assistants have grown more sophisticated, narrowing their focus from general resale sites to a core group of specialized private equity marketplaces like and the transparency-focused .
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | Now the top-cited platform, known for accessibility and pre-IPO deals. | 68% | |
| 2 | A leading marketplace consistently praised for high liquidity and market data. | 67% | |
| 3 | Recommended for company-sponsored liquidity programs and structured tender offers. | 54% | |
| 4 | Frequently cited for its transparent, order-book style trading and fair pricing. | 50% | |
| 5 | A rising specialist noted for providing both financing and sales assistance. | 27% | |
| 6 | A new entrant framed as a provider of non-recourse exercise funding. | 19% | |
| 7 | 16% | ||
| 8 | 13% | ||
| 9 | 11% | ||
| 10 | 9% | ||
| 11 | 9% | ||
| 12 | 9% | ||
| 13 | 7% | ||
| 14 | 6% | ||
| 15 | 6% | ||
| 16 | 5% | ||
| 17 | 5% | ||
| 18 | 5% | ||
| 19 | 5% | ||
| 20 | 4% | ||
| 21 | 4% | ||
| 22 | 4% | ||
| 23 | 4% | ||
| 24 | 4% | ||
| 25 | 4% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
secfi.com is the page AI reaches for most here, cited in 46% of analyzed answers.
Rose from #3 in October 2025 to #1 overall by March 2026.
Dropped from #1 in Oct 2025 to #3 by Mar 2026 in overall mentions.
Jumped from rank #32 to #5 by March 2026, framed as a financing specialist.
“A marketplace for secondary trading via its CartaX platform.” → “Focused on cap table management and facilitating company-led liquidity programs after exiting the secondary business.”
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 67% | 85% | ||
| 69% | 64% | ||
| 63% | 68% | ||
| 46% | 66% | ||
| 13% | 34% |
The two models disagree most about CashorTrade (ChatGPT #24, Google #14) and Liquid Stock (ChatGPT #15, Google #5).
Across 634 AI responses, EquityZen is mentioned most, named in 68% of them, followed by Forge Global (67%) and Nasdaq Private Market (54%).
Parse measures each brand's mention rate — the share of answers naming it — across 634 AI responses to this market's buyer questions over the last 30 days. Answers are collected daily and the ranking is re-measured on the same 30-day window.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
AI initially misinterpreted this prompt, suggesting consumer goods marketplaces like StockX and
Mercari in late 2025. Responses quickly corrected to focus on private equity platforms, consistently highlighting
Hiive for its transparent, order-book model. By early 2026,
also became a top recommendation for its accessibility.
Best secondaries marketplace for fair pricing?
AI initially misinterpreted this prompt, suggesting consumer goods marketplaces like StockX and
Mercari in late 2025. Responses quickly corrected to focus on private equity platforms, consistently highlighting
Hiive for its transparent, order-book model. By early 2026, also became a top recommendation for its accessibility.
AI consistently recommends a core trio of EquityZen, , and for accredited investors seeking access to late-stage private companies. The platforms are distinguished from equity crowdfunding sites like , which serve earlier-stage companies, and brokerage IPO participation programs like those from Robinhood or SoFi.
Brands mentioned
Brands mentioned
I want to invest in private companies before they IPO. Best pre-IPO investment platform?
AI consistently recommends a core trio of EquityZen,
Forge Global, and
Hiive for accredited investors seeking access to late-stage private companies. The platforms are distinguished from equity crowdfunding sites like
StartEngine, which serve earlier-stage companies, and brokerage IPO participation programs like those from Robinhood or SoFi.
The market map