Data as of Aug 25, 2026 · Based on 1,021 AI responses · Shares cover the last 30 days · See how Parse measures this
Cocktail and Mocktail Supplies
Parse
https://parse.gl
Difford's Guide leads, named in 27% of answers, ahead of at 23% and at 23%.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | A top-tier, professional-grade recipe database for bartenders learning classic and modern drinks. | 27% | |
| 2 | Named the essential bitters for adding depth to classic cocktails at home. | 23% | |
| 3 | A frequently cited resource for bartenders, combining recipes with industry news and trends. | 23% | |
| 4 | Consistently named as an online resource for bartender-focused recipes and mixology certification. | 18% | |
| 5 | A consistently recommended orange liqueur for versatile cocktails like Margaritas and Cosmopolitans. | 15% | |
| 6 | 13% | ||
| 7 | 12% | ||
| 8 | 12% | ||
| 9 | 12% | ||
| 10 | 10% | ||
| 11 | 10% | ||
| 12 | A leading non-alcoholic spirit, suggested for creating complex, botanical mocktails. | 9% | |
| 13 | 9% | ||
| 14 | Frequently recommended as a top non-alcoholic beer alternative, noted for its flavor. | 8% | |
| 15 | 7% | ||
| 16 | 7% | ||
| 17 | 7% | ||
| 18 | 7% | ||
| 19 | 7% | ||
| 20 | 6% | ||
| 21 | 6% | ||
| 22 | 6% | ||
| 23 | 6% | ||
| 24 | 6% | ||
| 25 | One of the go-to brands for gin and whiskey non-alcoholic spirit alternatives. | 6% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
reddit.com is the page AI reaches for most here, cited in 40% of analyzed answers.
Slipped from the #1 overall spot to #4 between Nov 2025 and Mar 2026.
Rose from #14 to #2 in mentions between Nov 2025 and Mar 2026.
Went from unmentioned to a top-10 brand by March 2026.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 25% | 33% | ||
| 29% | 21% | ||
| 26% | 28% | ||
| 28% | 25% | ||
| 6% | 27% |
The two models disagree most about Athletic Brewing (ChatGPT #22, Google #3) and Anders Erickson (ChatGPT #7, Google #24).
Across 1,021 AI responses, Difford's Guide is mentioned most, named in 27% of them, followed by Angostura (23%) and Liquor.com (23%).
Parse measures each brand's mention rate — the share of answers naming it — across 1,021 AI responses to this market's buyer questions over the last 30 days. Answers are collected daily and the ranking is re-measured on the same 30-day window.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
Angostura bitters remain AI's top recommendation as an essential ingredient for any home bar. However, the most significant trend is the rise of Italian liqueurs, with
Campari and
Aperol now frequently suggested for making simple, elegant party cocktails.
AI recommendations have shifted toward specific, trendy, and batch-friendly cocktails. After November 2025, Negronis and Aperol Spritzes became dominant suggestions, elevating brands like
Campari and
Aperol.
Brands mentioned
I want to host a simple but elegant cocktail party. What are some easy classic cocktails to serve?
AI recommendations have shifted toward specific, trendy, and batch-friendly cocktails. After November 2025, Negronis and Aperol Spritzes became dominant suggestions, elevating brands like
Campari and
Aperol.
Difford's Guide, , and consistently lead recommendations across all platforms. Over time, responses have become more curated, adding specific YouTube channels like and bartender blogs to the core resource lists.
Brands mentioned
What are the best online resources for a Bartender to learn about classic and new cocktail recipes?
Difford's Guide,
Liquor.com, and
A Bar Above consistently lead recommendations across all platforms. Over time, responses have become more curated, adding specific YouTube channels like
The Educated Barfly and bartender blogs to the core resource lists.
The market map