Data as of Aug 25, 2026 · Based on 1,659 AI responses · See how Parse measures this
Nonprofit Fundraising and CRM Software
Parse
https://parse.gl
Givebutter has risen to become the most frequently recommended fundraising and CRM platform for nonprofits in AI-generated answers. This shift highlights a broader pattern where assistants increasingly favor either free, all-in-one tools like or enterprise-grade systems like , pushing some established mid-tier players down in rankings.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | Consistently cited for its user-friendly interface and focus on donor retention. | 48% | |
| 2 | Frequently recommended as a free, all-in-one platform for smaller organizations. | 41% | |
| 3 | Valued as a simple, affordable, and straightforward CRM for smaller teams. | 36% | |
| 4 | An all-in-one platform for growing organizations, often cited for QuickBooks integration. | 33% | |
| 5 | The top open-source choice, recommended for nonprofits with technical resources. | 28% | |
| 6 | A stalwart choice, frequently cited for strong QuickBooks integration and scalability. | 24% | |
| 7 | Increasingly suggested for its powerful free tier and marketing automation capabilities. | 22% | |
| 8 | Rapidly gaining mentions as a powerful, customizable solution for larger nonprofits. | 20% | |
| 9 | 14% | ||
| 10 | 14% | ||
| 11 | 14% | ||
| 12 | A rapidly emerging free platform, noted for its zero-fee fundraising model. | 13% | |
| 13 | 11% | ||
| 14 | 10% | ||
| 15 | 10% | ||
| 16 | 9% | ||
| 17 | 8% | ||
| 18 | 7% | ||
| 19 | 6% | ||
| 20 | 6% | ||
| 21 | 6% | ||
| 22 | 5% | ||
| 23 | 5% | ||
| 24 | 5% | ||
| 25 | 5% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
neonone.com is the page AI reaches for most here, cited in 40% of analyzed answers.
Slipped from #1 to #2 in overall rank as Givebutter gained prominence.
Rose from #4 to #1 in overall mentions between October 2025 and March 2026.
Dropped from #2 to #5 in overall rank despite remaining a common suggestion.
Jumped from #11 to #3 in mention-rate rank over the six-month period.
“A generic CRM option that can integrate with other tools.” → “An enterprise-grade platform specifically via Nonprofit Success Pack (NPSP) or Nonprofit Cloud.”
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 56% | 44% | ||
| 24% | 48% | ||
| 47% | 37% | ||
| 29% | 12% | ||
| 28% | 15% |
The two models disagree most about Eventbrite (ChatGPT #12, Google #23) and NationBuilder (ChatGPT #6, Google #16).
Givebutter has risen to become the most frequently recommended fundraising and CRM platform for nonprofits in AI-generated answers. This shift highlights a broader pattern where assistants increasingly favor either free, all-in-one tools like Givebutter or enterprise-grade systems like Salesforce, pushing some established mid-tier players down in rankings.
Across 1,659 AI responses, Bloomerang is mentioned most, named in 48% of them, followed by Givebutter (41%) and Little Green Light (36%).
Parse measures each brand's mention rate — the share of answers naming it — across 1,659 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
Responses consistently feature Bloomerang and
Little Green Light as top choices. However, since late 2025,
Givebutter has gained significant traction for its free model and is often the top recommendation in Google AI Overviews and later ChatGPT responses.
We're a non-profit. What's a good donor management and fundraising CRM for a small organization?
Responses consistently feature Bloomerang and
Little Green Light as top choices. However, since late 2025,
Givebutter has gained significant traction for its free model and is often the top recommendation in Google AI Overviews and later ChatGPT responses.
DonorPerfect and Neon CRM have been the dominant recommendations throughout the window for their robust, nonprofit-specific QuickBooks integrations. Method:CRM is also frequently mentioned by both platforms for its real-time, two-way sync capabilities.
What CRM offers the best integration with QuickBooks for Non-Profits to reconcile donations?
DonorPerfect and Neon CRM have been the dominant recommendations throughout the window for their robust, nonprofit-specific QuickBooks integrations. Method:CRM is also frequently mentioned by both platforms for its real-time, two-way sync capabilities.
The market map
Recommended by need