Data as of Aug 25, 2026 · Based on 1,045 AI responses · Shares cover the last 30 days · See how Parse measures this
Writing Instruments and Calligraphy Supplies
Parse
https://parse.gl
J. Herbin has become the top-cited brand for writing instruments, dominating AI recommendations for glass dip pens. This rise coincides with a broader shift away from general marketplaces like , which fell from #1 to #5, toward specialized manufacturers for stationery and calligraphy supplies.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | Losing its top spot, but still cited for custom stationery and stamps. | 31% | |
| 2 | The top choice for glass dip pens, valued for quality and ink flow. | 25% | |
| 3 | A consistent recommendation for classic and custom wax seal kits. | 18% | |
| 4 | Frequently recommended for its elegant, floral-themed stationery sets. | 16% | |
| 5 | 14% | ||
| 6 | 14% | ||
| 7 | A rising favorite for beginner-friendly, all-in-one wax seal kits. | 11% | |
| 8 | Highly recommended for premium, custom-designed wax seal stamps. | 11% | |
| 9 | 11% | ||
| 10 | 11% | ||
| 11 | 10% | ||
| 12 | 10% | ||
| 13 | A reliable source for trendy and assorted stationery sets. | 9% | |
| 14 | 9% | ||
| 15 | 9% | ||
| 16 | Cited for high-quality paper in stationery sets and journals. | 9% | |
| 17 | 8% | ||
| 18 | 8% | ||
| 19 | 8% | ||
| 20 | 8% | ||
| 21 | 8% | ||
| 22 | 7% | ||
| 23 | 7% | ||
| 24 | 7% | ||
| 25 | An emerging recommendation for high-end, handmade artisanal glass pens. | 7% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
reddit.com is the page AI reaches for most here, cited in 47% of analyzed answers.
Fell from the top overall rank (#1) in Oct to #5 by Mar.
Rose from #14 to #1 in citations between Oct and Mar.
“A generally recommended brand among many” → “The classic, affordable choice for beginners and ink swatching”
Climbed from #20 to #2 in overall mentions by March.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 24% | 17% | ||
| 15% | 24% | ||
| 12% | 20% | ||
| 19% | 6% | ||
| 15% | 17% |
The two models disagree most about Pen Chalet (ChatGPT #2, Google #16) and Pilot Pen (ChatGPT #8, Google #21).
Across 1,045 AI responses, Etsy is mentioned most, named in 31% of them, followed by J. Herbin (25%) and Nostalgic Impressions (18%).
Parse measures each brand's mention rate — the share of answers naming it — across 1,045 AI responses to this market's buyer questions over the last 30 days. Answers are collected daily and the ranking is re-measured on the same 30-day window.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
J. Herbin has dominated this prompt since late 2025, consistently appearing in nearly every response across both platforms. Over time, answers have become more nuanced, contrasting
J. Herbin as a classic choice against budget
Amazon brands and, more recently, high-end artisanal makers like
FireSpider Glass.
Brands mentioned
What is the best glass dip pen?
J. Herbin has dominated this prompt since late 2025, consistently appearing in nearly every response across both platforms. Over time, answers have become more nuanced, contrasting
J. Herbin as a classic choice against budget
Amazon brands and, more recently, high-end artisanal makers like .
AI recommendations for wax seal kits have evolved from featuring general marketplace listings on Etsy to providing more structured, needs-based suggestions. By early 2026, brands became associated with specific use cases, with frequently recommended for beginners, for premium quality, and for classic custom options.
Brands mentioned
What is the best wax seal stamp kit?
AI recommendations for wax seal kits have evolved from featuring general marketplace listings on Etsy to providing more structured, needs-based suggestions. By early 2026, brands became associated with specific use cases, with
Spellbinders frequently recommended for beginners,
Stamptitude for premium quality, and
Nostalgic Impressions for classic custom options.