Who AI recommends, and when it changes.
Data as of Jun 10, 2026 · Based on 27 AI answers · A buyer need in Outdoor Outerwear and Rainwear. · See how Parse measures this
Recommendation share
Fjallraven Nuuk Parka leads at 15% of AI recommendations; Arc'teryx Ralle Down Parka follows at 11%.
By platform
Platforms disagree: Fjallraven Nuuk Parka leads on Google AI Overviews, Outdoor Research on ChatGPT, Canada Goose Expedition Parka on ChatGPT Search.
Buyer needs that sit next to this one in the same market.
wins on overall quality vs Canada Goose Expedition
loses on coverage vs Fjallraven Nuuk Parka
low confidence
low confidence
low confidence
