Data as of Aug 25, 2026 · Based on 333 AI responses · See how Parse measures this
Primary Care Doctor Finder Services
Parse
https://parse.gl
Zocdoc remains the most recommended platform for finding a primary care doctor. The most significant trend is the growing emphasis on using multiple sources, with third-party directories like gaining prominence over relying solely on insurance provider lists.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | A leading directory for checking credentials and reading patient reviews. | 57% | |
| 2 | A top directory for filtering doctors and booking appointments online. | 47% | |
| 3 | Cited for its 'DoctorFinder' tool to verify physician credentials. | 25% | |
| 4 | The primary example for checking insurer directories for in-network care. | 23% | |
| 5 | 16% | ||
| 6 | 14% | ||
| 7 | 13% | ||
| 8 | 12% | ||
| 9 | 11% | ||
| 10 | 11% | ||
| 11 | 10% | ||
| 12 | 9% | ||
| 13 | 9% | ||
| 14 | 8% | ||
| 15 | 7% | ||
| 16 | 7% | ||
| 17 | 7% | ||
| 18 | 6% | ||
| 19 | 6% | ||
| 20 | 6% | ||
| 21 | 5% | ||
| 22 | A frequently cited source for advice on building patient-doctor relationships. | 5% | |
| 23 | 5% | ||
| 24 | 5% | ||
| 25 | Mentioned as a general resource for researching doctors. | 4% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
bcbs.com is the page AI reaches for most here, cited in 72% of analyzed answers.
Rose from #3 to #2 in citations between December and March.
Fell from rank #6 to #7 as general directories gained preference.
Dropped from #2 to #4 in mentions, though still a top insurance example.
“Framed as the definitive first step in finding a doctor.” → “Positioned as one of several key first steps, alongside third-party directories.”
Jumped from rank #14 to #3, cited for both general and functional medicine searches.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 17% | 83% | ||
| 25% | 25% | ||
| 21% | 50% | ||
| 21% | 17% | ||
| 13% | 17% |
Zocdoc remains the most recommended platform for finding a primary care doctor. The most significant trend is the growing emphasis on using multiple sources, with third-party directories like Healthgrades gaining prominence over relying solely on insurance provider lists.
Across 333 AI responses, Healthgrades is mentioned most, named in 57% of them, followed by Zocdoc (47%) and American Medical Association (25%).
Parse measures each brand's mention rate — the share of answers naming it — across 333 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
AI assistants consistently recommend starting with an insurance directory, then using third-party tools for reviews and booking. Over the observed period, platforms like Zocdoc and
Healthgrades have become more central to this advice, often mentioned before professional association directories.
Brands mentioned
What's the best way to find a primary care doctor in a new city?
AI assistants consistently recommend starting with an insurance directory, then using third-party tools for reviews and booking. Over the observed period, platforms like Zocdoc and
Healthgrades have become more central to this advice, often mentioned before professional association directories.
Responses to this non-commercial prompt are generally advice-oriented rather than brand-focused. Hospital systems like Scripps Health and professional groups such as the
American Medical Association are consistently cited as authoritative sources for articles on improving doctor-patient communication.
Brands mentioned
How do I build a good relationship with my primary care physician?
Responses to this non-commercial prompt are generally advice-oriented rather than brand-focused. Hospital systems like Scripps Health and professional groups such as the
American Medical Association are consistently cited as authoritative sources for articles on improving doctor-patient communication.