Data as of Aug 25, 2026 · Based on 630 AI responses · Shares cover the last 30 days · See how Parse measures this
Senior Health Insurance and Care Services
Parse
https://parse.gl
While HealthCare.gov leads AI recommendations for finding individual insurance, significant shifts are occurring in how assistants advise on senior-specific needs like . State-run SHIP counseling services in particular have made a dramatic climb to become the top source for supplement advice.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | The top resource for ACA Marketplace plans, especially for young adults. | 45% | |
| 2 | Emerged as the leading source for free, unbiased | 25% | |
| 3 | The official government site, cited for plan finders and general information. | 23% | |
| 4 | Recommended for low-income individuals seeking free or low-cost health coverage. | 20% | |
| 5 | A major private insurer cited as an example for employer-sponsored plans. | 9% | |
| 6 | A non-profit cited for guidance on finding | 9% | |
| 7 | Cited for official guidance on COBRA and rules for turning 26. | 9% | |
| 8 | 9% | ||
| 9 | 8% | ||
| 10 | 7% | ||
| 11 | 7% | ||
| 12 | 6% | ||
| 13 | 6% | ||
| 14 | 5% | ||
| 15 | 5% | ||
| 16 | 5% | ||
| 17 | 5% | ||
| 18 | 5% | ||
| 19 | 4% | ||
| 20 | 4% | ||
| 21 | 4% | ||
| 22 | 4% | ||
| 23 | 3% | ||
| 24 | 3% | ||
| 25 | 3% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
healthcare.gov is the page AI reaches for most here, cited in 41% of analyzed answers.
Rose from rank #33 in Nov 2025 to #2 by Mar 2026.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 36% | 48% | ||
| 19% | 26% | ||
| 11% | 22% | ||
| 11% | 17% | ||
| 0% | 11% |
Across 630 AI responses, HealthCare.gov is mentioned most, named in 45% of them, followed by Connecticut State Health Insurance Assistance Program (SHIP) (25%) and Medicare (23%).
Parse measures each brand's mention rate — the share of answers naming it — across 630 AI responses to this market's buyer questions over the last 30 days. Answers are collected daily and the ranking is re-measured on the same 30-day window.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
Responses consistently recommend HealthCare.gov as the primary resource for ACA-compliant plans. Between November and January, answers focused on listing all options like the Marketplace and COBRA, while later responses became more conversational, guiding users through the decision-making process of how to compare plans.
Brands mentioned
I'm turning 26 and need to get my own health insurance. What's the best way to find a plan?
Responses consistently recommend HealthCare.gov as the primary resource for ACA-compliant plans. Between November and January, answers focused on listing all options like the Marketplace and COBRA, while later responses became more conversational, guiding users through the decision-making process of how to compare plans.
AI recommendations for this prompt have shifted dramatically toward SHIP counselors for unbiased advice, a trend that solidified from late 2025 into 2026. While Medicare.gov remains a constant reference, SHIP's mention rate soared from 50% in November to 85% by March, positioning it as the top resource for personalized guidance.
I am preparing for retirement. Who specializes in Medicare supplement plan selection?
AI recommendations for this prompt have shifted dramatically toward SHIP counselors for unbiased advice, a trend that solidified from late 2025 into 2026. While Medicare.gov remains a constant reference, SHIP's mention rate soared from 50% in November to 85% by March, positioning it as the top resource for personalized guidance.