Data as of Aug 25, 2026 · Based on 1,683 AI responses · See how Parse measures this
Wood Floor Cleaning & Restoration Products
Parse
https://parse.gl
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | Top recommendation for conditioning wood furniture and antiques with its Feed-N-Wax formula. | 29% | |
| 2 | A rising favorite for both floor polishing and effective scratch repair kits. | 20% | |
| 3 | A classic choice for gentle, pH-neutral cleaning for floors and furniture. | 16% | |
| 4 | Declining in mentions, now framed for quick dusting rather than deep conditioning. | 15% | |
| 5 | Trusted brand for dedicated hardwood floor cleaningсистем and residue-free polish. | 15% | |
| 6 | 14% | ||
| 7 | A leading brand for steam mops, especially the PowerFresh model for sealed floors. | 13% | |
| 8 | 13% | ||
| 9 | Frequently cited for its paste finishing wax and scratch repair stain markers. | 12% | |
| 10 | Frequently recommended with | 12% | |
| 11 | Consistently recommended for its floor restorer and scratch repair marker kits. | 11% | |
| 12 | Often suggested for deeper floor scratches requiring mix-to-match putty filler. | 8% | |
| 13 | 8% | ||
| 14 | 7% | ||
| 15 | 7% | ||
| 16 | 7% | ||
| 17 | 6% | ||
| 18 | 6% | ||
| 19 | 6% | ||
| 20 | 6% | ||
| 21 | 5% | ||
| 22 | 5% | ||
| 23 | 5% | ||
| 24 | 5% | ||
| 25 | 4% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
youtube.com is the page AI reaches for most here, cited in 42% of analyzed answers.
Rose from #5 to #2 in brand rankings between Oct 2025 and Mar 2026.
Fell from #2 to #9 in overall brand rankings between Oct 2025 and Mar 2026.
“a top choice for routine shine” → “a quick option for dusting, but less emphasized for deep care”
Climbed from #6 to #3 in overall rankings between Oct 2025 and Mar 2026.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 19% | 28% | ||
| 15% | 19% | ||
| 17% | 4% | ||
| 15% | 11% | ||
| 12% | 14% |
The two models disagree most about Pledge (ChatGPT #2, Google #18) and SharkNinja (ChatGPT #6, Google #19).
Howard Products consistently leads AI recommendations for restoring and conditioning wood surfaces, particularly for furniture. Across the broader floor cleaning category, legacy spray polishes like Pledge have seen a significant decline in favor of dedicated floor care systems from brands like Weiman and Bona.
Across 1,683 AI responses, Howard Products is mentioned most, named in 29% of them, followed by Weiman (20%) and Murphy Oil Soap (16%).
Parse measures each brand's mention rate — the share of answers naming it — across 1,683 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
Bona has dominated recommendations for this prompt since November 2025, with its mention rate steadily increasing. Early responses listed a variety of polish brands, but later answers converge on floor-specific restorers from
Bona,
Quick Shine Floors, and
. Google AI Overviews also consistently suggests DIY vinegar-and-water solutions.
My wood floors look dull. What's the best way to clean and polish them to bring back the shine?
Bona has dominated recommendations for this prompt since November 2025, with its mention rate steadily increasing. Early responses listed a variety of polish brands, but later answers converge on floor-specific restorers from
Bona,
Quick Shine Floors, and . Google AI Overviews also consistently suggests DIY vinegar-and-water solutions.
Howard Products' Feed-N-Wax has been the overwhelming favorite for this prompt across the entire observation window. While
Pledge was a strong secondary recommendation early on, its share of voice has diminished. and have remained consistent, though less frequent, alternatives.
Brands mentioned
Brands mentioned
Howard Products' Feed-N-Wax has been the overwhelming favorite for this prompt across the entire observation window. While
Pledge was a strong secondary recommendation early on, its share of voice has diminished.
Guardsman and
Old English have remained consistent, though less frequent, alternatives.
The market map
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