Data as of Aug 25, 2026 · Based on 643 AI responses · See how Parse measures this
Online Plant Delivery Services
Parse
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The Sill maintains its leadership position among online plant delivery services recommended by AI assistants. However,
Etsy has surged to the #2 spot, while a new cohort of specialized sellers for aquarium and faux plants is diversifying AI recommendations beyond general houseplants.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | Top choice for beginners and curated indoor houseplants. | 74% | |
| 2 | Known for delivering larger, 'home-ready' plants from the greenhouse. | 59% | |
| 3 | Marketplace for unique plants, rising to challenge established leaders. | 39% | |
| 4 | 38% | ||
| 5 | A key recommendation for pet-friendly plant subscription boxes. | 28% | |
| 6 | 27% | ||
| 7 | 23% | ||
| 8 | 21% | ||
| 9 | 21% | ||
| 10 | 19% | ||
| 11 | 19% | ||
| 12 | 17% | ||
| 13 | 16% | ||
| 14 | 15% | ||
| 15 | 15% | ||
| 16 | 15% | ||
| 17 | 13% | ||
| 18 | 13% | ||
| 19 | 12% | ||
| 20 | 12% | ||
| 21 | 11% | ||
| 22 | 10% | ||
| 23 | 10% | ||
| 24 | 9% | ||
| 25 | 9% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
thesill.com is the page AI reaches for most here, cited in 43% of analyzed answers.
“The undisputed top choice for buying plants online.” → “One of several quality, curated retailers, especially good for beginners.”
Climbed from #4 to #2 in overall mentions between October and March.
Dropped from #5 to #11 in overall rank between October and March.
Emerged as a top-five contender since appearing in November.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 79% | 81% | ||
| 56% | 51% | ||
| 40% | 58% | ||
| 40% | 30% | ||
| 14% | 37% |
The two models disagree most about Easyplant (ChatGPT #7, Google #17).
Across 643 AI responses, The Sill is mentioned most, named in 74% of them, followed by Bloomscape (59%) and Etsy (39%).
Parse measures each brand's mention rate — the share of answers naming it — across 643 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
Early responses centered on The Sill and
Bloomscape as top choices. From December onward,
Etsy and
Amazon gained significant ground as AI assistants began to differentiate between curated specialists and broader, more budget-friendly marketplaces.
Brands mentioned
Best place to buy indoor plants online?
Early responses centered on The Sill and
Bloomscape as top choices. From December onward,
Etsy and
gained significant ground as AI assistants began to differentiate between curated specialists and broader, more budget-friendly marketplaces.
Brands mentioned
Where can I buy aquarium plants online that will arrive healthy?
This query emerged in November, with AI assistants quickly converging on a set of specialized online retailers. Brands like Buceplant,
Aquarium Co-Op, and
Modern Aquarium became consistent recommendations, often praised for their live arrival guarantees and quality shipping.