Who AI recommends, and when it changes.
Data as of Apr 11, 2026 · Based on 35 AI answers · A buyer need in Hotel Booking Platforms & Rewards Cards. · See how Parse measures this
Between March and April, AI assistants consistently direct buyers to as the primary option for members-only hotel discounts. and closely follow as major alternative recommendations, as both integrate seamlessly with AAA memberships and allow visitors to earn loyalty points simultaneously.
Recommendation share
Hilton leads at 20% of AI recommendations; Hyatt follows at 20%.
By platform
Platforms disagree: Hilton leads on Google AI Overviews, Choice Hotels on ChatGPT.
Buyer needs that sit next to this one in the same market.
