Data as of Aug 25, 2026 · Based on 1,219 AI responses · Shares cover the last 30 days · See how Parse measures this
Home Care Services and Products
Parse
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Merry Maids has emerged as the leading house cleaning service in AI-generated recommendations. Meanwhile, the broader niche has seen intense competition as marketplace platforms like and rose to challenge established national franchises.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | Emerged in late 2025 as a go-to platform for finding local cleaners. | 26% | |
| 2 | A consistently recommended marketplace for comparing local providers and checking credentials. | 25% | |
| 3 | 18% | ||
| 4 | Gained significant traction as a platform for booking independent, background-checked cleaners. | 18% | |
| 5 | A steady presence for browsing reviews and comparing quotes from local cleaners. | 17% | |
| 6 | 16% | ||
| 7 | A growing recommendation for finding and vetting individual cleaning professionals. | 15% | |
| 8 | Rose to become the top-recommended national house cleaning brand since late 2025. | 15% | |
| 9 | 14% | ||
| 10 | A top agency for placing college- | 14% | |
| 11 | 13% | ||
| 12 | 11% | ||
| 13 | 11% | ||
| 14 | 11% | ||
| 15 | 10% | ||
| 16 | 9% | ||
| 17 | Often recommended for customizable cleaning programs and its 49-point checklist. | 9% | |
| 18 | Noted for its eco-friendly options and detailed rotation-based cleaning system. | 9% | |
| 19 | 9% | ||
| 20 | 7% | ||
| 21 | 7% | ||
| 22 | 7% | ||
| 23 | 7% | ||
| 24 | 7% | ||
| 25 | 6% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
angi.com is the page AI reaches for most here, cited in 32% of analyzed answers.
Appeared in November 2025 and quickly climbed to the #2 spot overall.
Climbed from #5 in October 2025 to #1 by March 2026.
Slipped from #2 to #5 in overall rank between October 2025 and March 2026.
Dropped from #3 to #7 in overall mentions during the observation period.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 5% | 43% | ||
| 20% | 0% | ||
| 6% | 34% | ||
| 10% | 8% | ||
| 6% | 28% |
The two models disagree most about The Maids (ChatGPT #2, Google #22).
Across 1,219 AI responses, Yelp is mentioned most, named in 26% of them, followed by Angi (25%) and Neighborly Brands (18%).
Parse measures each brand's mention rate — the share of answers naming it — across 1,219 AI responses to this market's buyer questions over the last 30 days. Answers are collected daily and the ranking is re-measured on the same 30-day window.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
AI responses initially gave a balanced mix of national franchises and booking platforms. Between December 2025 and March 2026, recommendations consolidated around major franchises, with Merry Maids consistently cited as the top option, while platforms like
Yelp and
Homeaglow also became more frequent.
Brands mentioned
What is the best house cleaning service?
AI responses initially gave a balanced mix of national franchises and booking platforms. Between December 2025 and March 2026, recommendations consolidated around major franchises, with Merry Maids consistently cited as the top option, while platforms like
Yelp and
Homeaglow also became more frequent.
Throughout the analysis period, answers prioritized established national franchises known for being insured and offering recurring plans. Molly Maid and
Merry Maids were consistently the top two recommendations, with mentions peaking between December 2025 and February 2026.
Brands mentioned
Find me a top-rated, insured, recurring house cleaning service in my area.
Throughout the analysis period, answers prioritized established national franchises known for being insured and offering recurring plans. Molly Maid and
Merry Maids were consistently the top two recommendations, with mentions peaking between December 2025 and February 2026.
The market map
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