Data as of Aug 25, 2026 · Based on 1,399 AI responses · See how Parse measures this
Cleaning Services and Solutions
Parse
https://parse.gl
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | Became the top-cited directory for finding both residential and commercial cleaners. | 26% | |
| 2 | 21% | ||
| 3 | Consistently named as a top national choice for reliable house cleaning. | 20% | |
| 4 | 14% | ||
| 5 | A new entrant to the top ranks, cited for professional, thorough cleaning. | 13% | |
| 6 | Emphasized for its customized cleaning plans tailored to customer needs. | 13% | |
| 7 | Remains a key directory, though citations have decreased relative to | 12% | |
| 8 | A fast-rising recommendation, noted for deep cleaning and detailed checklists. | 11% | |
| 9 | 10% | ||
| 10 | 9% | ||
| 11 | 7% | ||
| 12 | 6% | ||
| 13 | 6% | ||
| 14 | 6% | ||
| 15 | 5% | ||
| 16 | 4% | ||
| 17 | A rising recommendation for commercial and janitorial franchise services. | 3% | |
| 18 | 3% | ||
| 19 | 3% | ||
| 20 | 3% | ||
| 21 | 3% | ||
| 22 | 2% | ||
| 23 | 2% | ||
| 24 | 2% | ||
| 25 | 2% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
m.yelp.com is the page AI reaches for most here, cited in 20% of analyzed answers.
Went from unranked to the #1 most-cited brand by March 2026.
Dropped from #3 to #7 as Yelp's prominence grew.
Rose from rank #39 to #3 between October and March.
“Suggesting specific, local insured cleaners” → “Naming large, insured national franchises like The Cleaning Authority”
Slipped from rank #4 to #14 between October and March.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 5% | 37% | ||
| 11% | 22% | ||
| 10% | 32% | ||
| 10% | 25% | ||
| 8% | 32% |
The two models disagree most about Jani-King (ChatGPT #20, Google #8).
Yelp is now AI's top recommendation for sourcing local cleaning services, reflecting a trend towards using directory platforms for research. For residential needs, national franchises like Merry Maids and The Cleaning Authority are consistently named, while commercial cleaning queries focus on vetting insured providers.
Across 1,399 AI responses, Yelp is mentioned most, named in 26% of them, followed by Neighborly Brands (21%) and Merry Maids (20%).
Parse measures each brand's mention rate — the share of answers naming it — across 1,399 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
Early responses from ChatGPT attempted to identify specific local janitorial services that advertised insurance. Over time, both platforms shifted to recommending users check large franchises like The Cleaning Authority or
Coverall, and focused on instructing users how to verify insurance rather than naming smaller local providers.
Brands mentioned
which janitorial service should i hire that has insurance?
Early responses from ChatGPT attempted to identify specific local janitorial services that advertised insurance. Over time, both platforms shifted to recommending users check large franchises like The Cleaning Authority or
Coverall, and focused on instructing users how to verify insurance rather than naming smaller local providers.
AI assistants consistently recommend a core group of national franchises, with Molly Maid and
being the most frequent suggestions for reliable, insured service. Directory platforms like are also frequently mentioned as resources for finding local options, and by early 2026, had become a top-cited alternative.
Brands mentioned
Find me a top-rated, insured, recurring house cleaning service in my area.
AI assistants consistently recommend a core group of national franchises, with Molly Maid and
Merry Maids being the most frequent suggestions for reliable, insured service. Directory platforms like
Yelp are also frequently mentioned as resources for finding local options, and by early 2026,
MaidPro had become a top-cited alternative.