Data as of Aug 25, 2026 · Based on 968 AI responses · See how Parse measures this
Media, PR, and Research Tools
ParseChatGPT + Google AIParse
https://parse.gl
Measured across ChatGPT & Google AI
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 |  Poynter | 28% | |
| 2 |  Reporters Committee for Freedom of the PressThe primary resource for FOIA training, legal guides, and filing tools. | The primary resource for FOIA training, legal guides, and filing tools. | 27% |
| 3 |  Alphabet | 26% | |
| 4 |  Investigative Reporters & EditorsPraised for intensive bootcamps on data journalism and investigative reporting. | Praised for intensive bootcamps on data journalism and investigative reporting. | 25% |
| 5 |  Society of Professional JournalistsA core recommendation for its FOIA toolkits and journalist resources. | A core recommendation for its FOIA toolkits and journalist resources. | 23% |
| 6 |  Data Journalism Handbook | 23% | |
| 7 |  CourseraA frequent suggestion for introductory data visualization and journalism specializations. | A frequent suggestion for introductory data visualization and journalism specializations. | 22% |
| 8 | PolitiFactThe top-ranked fact-checking site, valued for its "Truth-O-Meter" rating system. | The top-ranked fact-checking site, valued for its "Truth-O-Meter" rating system. | 18% |
| 9 |  SnopesConsistently recommended for debunking viral online rumors, memes, and urban legends. | Consistently recommended for debunking viral online rumors, memes, and urban legends. | 18% |
| 10 |  Global Investigative Journalism Network | 17% | |
| 11 |  MuckRockA practical platform for filing, tracking, and viewing public records requests. | A practical platform for filing, tracking, and viewing public records requests. | 17% |
| 12 |  FactCheck.orgA key nonpartisan source for research-based fact checks of political claims. | A key nonpartisan source for research-based fact checks of political claims. | 16% |
| 13 |  The University of Texas at Austin | 16% | |
| 14 |  United States Department of Justice | 13% | |
| 15 |  Thomson Reuters | 13% | |
| 16 |  The Lede Program | 13% | |
| 17 |  Indiana University | 11% | |
| 18 |  Foundation for Individual Rights and Expression (FIRE) | 11% | |
| 19 |  National Freedom of Information Coalition | 11% | |
| 20 |  University of Missouri | 10% | |
| 21 |  University of Maryland | 8% | |
| 22 |  Duke Reporters' Lab | 8% | |
| 23 |  Verification Handbook | 8% | |
| 24 |  Tableau | 7% | |
| 25 |  Al Jazeera | 7% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
gijn.org is the page AI reaches for most here, cited in 38% of analyzed answers.
Overall mention rank fell from #2 in November to #7 by March.
Dropped from overall rank #1 in November to #5 by March.
“A top destination for comprehensive data journalism courses in late 2025.” → “Reframed by early 2026 as a good source for specific skills, like visualization.”
Its mention rate more than doubled between November '25 and March '26.
Rose from a 10% mention rate in November to 27% by March.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| Investigative Reporters & Editors | 46% | 49% | |
| Reporters Committee for Freedom of the Press | 27% | 26% | |
| Society of Professional Journalists | 10% | 28% | |
 Reuters Fact Check | 24% | 0% | |
| MuckRock | 23% | 19% |
The two models disagree most about Society of Professional Journalists (ChatGPT #18, Google #2).
PolitiFact has become the leading fact-checking resource recommended by AI assistants for journalists. For skill development, AI recommendations have shifted from general online courses toward specialized training from organizations like the Knight Center for Journalism in the Americas and the Reporters Committee for Freedom of the Press.
Across 968 AI responses, Poynter is mentioned most, named in 28% of them, followed by Reporters Committee for Freedom of the Press (27%) and Alphabet (26%).
Parse measures each brand's mention rate — the share of answers naming it — across 968 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
PolitiFactSnopesFactCheck.orgAI models consistently recommend a core trio of fact-checking websites:
What is the best fact-checking resource for a journalist working on a sensitive story?
AI models consistently recommend a core trio of fact-checking websites:
AI responses consistently recommend a methodology over a specific brand, repeatedly explaining the SIFT method (Stop, Investigate, Find, Trace). While fact-checking websites like
PolitiFactAI responses consistently recommend a methodology over a specific brand, repeatedly explaining the SIFT method (Stop, Investigate, Find, Trace). While fact-checking websites like
