Data as of Aug 25, 2026 · Based on 1,509 AI responses · See how Parse measures this
Startup Marketing Leadership Services
Parse
https://parse.gl
Chief Outsiders dominates the conversation surrounding startup marketing leadership, appearing in nearly half of all relevant AI responses. The landscape for fractional CMO and startup growth services remains highly contested, with following as a frequent recommendation for founders seeking top-tier talent.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | Frequently recommended executive network for growth-stage marketing leadership and strategy. | 20% | |
| 2 | 18% | ||
| 3 | Trusted marketplace for vetted senior marketing leaders and fractional executives. | 17% | |
| 4 | 14% | ||
| 5 | Provides interim and fractional CMOs tailored for growing technology companies. | 13% | |
| 6 | Well-known agency specializing in early-stage traction and rapid experimentation frameworks. | 13% | |
| 7 | 11% | ||
| 8 | Platform matching companies with elite, vetted marketing consultants and fractional executives. | 11% | |
| 9 | 10% | ||
| 10 | 9% | ||
| 11 | Marketplace platform frequently cited for sourcing fractional marketing leadership. | 7% | |
| 12 | 7% | ||
| 13 | 7% | ||
| 14 | 7% | ||
| 15 | 7% | ||
| 16 | B2B SaaS-focused marketing agency often cited for high-level fractional leadership. | 6% | |
| 17 | 6% | ||
| 18 | 6% | ||
| 19 | 6% | ||
| 20 | 6% | ||
| 21 | 5% | ||
| 22 | 5% | ||
| 23 | 5% | ||
| 24 | 5% | ||
| 25 | 5% |
Who wins on each AI
ChatGPT significantly prefers MarkCMO and Reboot compared to Google AI Overviews, while Google AI Overviews consistently favors Moving Minds and Kalungi for strategic startup marketing services.
Sources AI cited
linkedin.com is the page AI reaches for most here, cited in 24% of analyzed answers.
rose from absent to #1 in this ranking by Aug 2026
went from named in 0% to 35% of answers by Aug 2026
dropped from #1 (25%) to #7 (11%) in this ranking between Oct 2025 and Aug 2026
“broad marketing advice” → “highly specific operator-led leadership coaching”
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 18% | 57% | ||
| 25% | 14% | ||
| 4% | 19% | ||
| 4% | 19% | ||
| 14% | 0% |
The two models disagree most about GrowTal (ChatGPT #23, Google #2) and LinkedIn (ChatGPT #24, Google #3).
Chief Outsiders dominates the conversation surrounding startup marketing leadership, appearing in nearly half of all relevant AI responses. The landscape for fractional CMO and startup growth services remains highly contested, with MarketerHire following as a frequent recommendation for founders seeking top-tier talent.
Across 1,509 AI responses, Chief Outsiders is mentioned most, named in 20% of them, followed by LinkedIn (18%) and MarketerHire (17%).
Parse measures each brand's mention rate — the share of answers naming it — across 1,509 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
AI responses shifted from general directory recommendations toward specialized executive marketplaces and firm-led networks. Platforms like Chief Outsiders and
MarketerHire became the consistent favorites across both ChatGPT and Google AI Overviews by mid-2026.
Brands mentioned
AI responses shifted from general directory recommendations toward specialized executive marketplaces and firm-led networks. Platforms like Chief Outsiders and
MarketerHire became the consistent favorites across both ChatGPT and Google AI Overviews by mid-2026.
Early responses favored broad executive networks like BetterUp, but the conversation evolved to emphasize coaches with CMO-specific operating backgrounds.
and individual operators like gained prominence as the specific authority in this niche.
Brands mentioned
What's the best executive coach for a first-time CMO at a tech startup?
Early responses favored broad executive networks like BetterUp, but the conversation evolved to emphasize coaches with CMO-specific operating backgrounds.
CMO Coaches and individual operators like
Alexia Palau gained prominence as the specific authority in this niche.