Data as of Aug 25, 2026 · Based on 315 AI responses · See how Parse measures this
Sports Betting & Real-Money Gaming Apps
ParseChatGPT + Google AIParse
https://parse.gl
Measured across ChatGPT & Google AI| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 |  Caesars Casino & Sportsbook | 85% | |
| 2 |  DraftKingsA leading choice for its digital-first rewards and state legality information. | A leading choice for its digital-first rewards and state legality information. | 68% |
| 3 |  FanaticsGaining prominence for its unique FanCash rewards redeemable for merchandise. | Gaining prominence for its unique FanCash rewards redeemable for merchandise. | 53% |
| 4 |  BetRivers | 44% | |
| 5 |  Hard Rock Bet | 22% | |
| 6 |  BetFanatics | 20% | |
| 7 |  FanDuelFrequently cited for user-friendly design, but noted for lacking a rewards program. | Frequently cited for user-friendly design, but noted for lacking a rewards program. | 18% |
| 8 | BetMGMNow the top-cited brand, frequently recommended for Las Vegas visitors. | Now the top-cited brand, frequently recommended for Las Vegas visitors. | 8% |
| 9 |  Cloudbet | 4% | |
| 10 |  bet365 | 3% | |
| 11 |  Bovada | 3% | |
| 12 |  PointsBet | 3% | |
| 13 | DraftKings Dynasty Rewards | 2% | |
| 14 | 2% | ||
| 15 |  MyBookie | 2% | |
| 16 |  BetWhale | 2% | |
| 17 |  MGM Resorts | 1% | |
| 18 |  BetUS | <1% | |
| 19 |  BetOnline | <1% | |
| 20 |  Marriott | <1% | |
| 21 |  Barstool Sports | <1% | |
| 22 |  10Bet | <1% | |
| 23 |  Fliff | <1% | |
| 24 |  LeoVegas | <1% | |
| 25 |  DraftKings Sportsbook | <1% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
sharpfootballanalysis.com is the page AI reaches for most here, cited in 58% of analyzed answers.
Fell from the #1 most-mentioned brand in November 2025 to #3 by March 2026.
“A general option for rewards.” → “The best choice for *online-only* rewards, distinct from casino-integrated programs.”
Mention share grew fivefold (6% to 30%) between November 2025 and March 2026.
Rose from a strong contender to the top recommendation for Vegas visitors between November 2025 and March 2026.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| DraftKings | 83% | 87% | |
| Caesars Sportsbook | 71% | 91% | |
| Fanatics Sportsbook | 21% | 39% | |
| FanDuel | 33% | 4% | |
| Caesars Rewards | 29% | 35% |
BetMGM has climbed to the top spot in AI recommendations for sports betting apps, driven by strong performance in prompts about Las Vegas tourism. This rise comes as former leader Caesars has seen its overall prominence decline in assistant responses since late 2025.
Across 315 AI responses, Caesars Casino & Sportsbook is mentioned most, named in 85% of them, followed by DraftKings (68%) and Fanatics (53%).
Parse measures each brand's mention rate — the share of answers naming it — across 315 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
BetMGMDraftKingsFanaticsAI assistants consistently name Caesars Rewards a top program, especially for real-world perks. However, since late 2025, responses from both ChatGPT and Google AI Overviews have increasingly highlighted alternatives like
Brands mentioned
CaesarsWhich sports betting site offers the best loyalty or rewards program?
AI assistants consistently name Caesars Rewards a top program, especially for real-world perks. However, since late 2025, responses from both ChatGPT and Google AI Overviews have increasingly highlighted alternatives like
BetMGMCaesars Sportsbook
Circa SportsEarly in the window, AI responses cited
BetMGMCirca SportsBrands mentioned
BetMGMCaesars SportsbookCirca SportsEarly in the window, AI responses cited
