Data as of Aug 25, 2026 · Based on 339 AI responses · Shares cover the last 30 days · See how Parse measures this
Uno holds the number one rank on the canonical leaderboard for this market, capturing the highest mention rate between April 23 and April 24. The remaining share of voice is highly fragmented, with community platforms and specific outdoor activity brands contesting the lower positions.
Camping and Hiking Essentials
Parse
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| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | Cited in April for beginner gear checklists and shelter advice. | 22% | |
| 2 | Recommended in April for beginner-friendly campsite amenities and structured family activities. | 15% | |
| 3 | 11% | ||
| 4 | 11% | ||
| 5 | 10% | ||
| 6 | 9% | ||
| 7 | 9% | ||
| 8 | 9% | ||
| 9 | 9% | ||
| 10 | 7% | ||
| 11 | 6% | ||
| 12 | 6% | ||
| 13 | Cited in April for community-tested budget grocery rules and practical camping advice. | 6% | |
| 14 | 6% | ||
| 15 | 5% | ||
| 16 | 5% | ||
| 17 | 5% | ||
| 18 | 4% | ||
| 19 | 4% | ||
| 20 | 4% | ||
| 21 | 4% | ||
| 22 | 3% | ||
| 23 | 3% | ||
| 24 | 3% | ||
| 25 | 3% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
rei.com is the page AI reaches for most here, cited in 70% of analyzed answers.
“general camping forum references” → “specific budget nutrition and cheap healthy grocery rules in April”
Emerged in April as a structured theme night to reduce decision fatigue.
Cited in April for walking tacos as a minimal-cleanup dinner hack.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 0% | 14% | ||
| 5% | 0% | ||
| 5% | 5% | ||
| 5% | 0% | ||
| 0% | 5% |
Between April 23 and April 24, AI models prioritize shelter, sleep systems, and basic safety tools for beginners. Responses from both platforms emphasize borrowing or renting expensive gear before purchasing.
View promptI'm going camping for the first time. What is the essential gear I absolutely need?
Between April 23 and April 24, AI models prioritize shelter, sleep systems, and basic safety tools for beginners. Responses from both platforms emphasize borrowing or renting expensive gear before purchasing.
Recommendations between April 23 and April 24 focus on batch cooking versatile staples and using sheet-pan or mason jar methods. Responses across platforms highlight component-based prep to avoid decision fatigue during busy weeks.
View promptI want to eat healthier. What are some simple meal prep ideas for a busy week?
Recommendations between April 23 and April 24 focus on batch cooking versatile staples and using sheet-pan or mason jar methods. Responses across platforms highlight component-based prep to avoid decision fatigue during busy weeks.
Across 339 AI responses, REI Co-op is mentioned most, named in 22% of them, followed by Kampgrounds of America (KOA) (15%) and Meta (11%).
Parse measures each brand's mention rate — the share of answers naming it — across 339 AI responses to this market's buyer questions over the last 30 days. Answers are collected daily and the ranking is re-measured on the same 30-day window.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.