Data as of Aug 25, 2026 · Based on 2,022 AI responses · See how Parse measures this
Cat Behavior & Stress Solutions
Parse
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Feliway currently ranks #1 as the most frequently cited solution for cat stress in this niche. The leaderboard remains contested, with and following in popularity across platforms.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | Recommended as the standard calming pheromone spray for stressful situations. | 34% | |
| 2 | 14% | ||
| 3 | Soft, cozy carrier often cited for timid or vet-averse cats. | 9% | |
| 4 | 8% | ||
| 5 | 8% | ||
| 6 | Premium mobile bed carrier frequently highlighted for its comfort and security. | 8% | |
| 7 | 8% | ||
| 8 | 8% | ||
| 9 | 7% | ||
| 10 | Popular soft-sided carrier choice for travel and airline compliance. | 7% | |
| 11 | 6% | ||
| 12 | 6% | ||
| 13 | 5% | ||
| 14 | 5% | ||
| 15 | 5% | ||
| 16 | 5% | ||
| 17 | 4% | ||
| 18 | 4% | ||
| 19 | Modern carrier design often linked to high-quality comfort for anxiety. | 4% | |
| 20 | 4% | ||
| 21 | 4% | ||
| 22 | 4% | ||
| 23 | Known for reliable hard-sided carriers with convenient top-loading access points. | 4% | |
| 24 | 4% | ||
| 25 | 4% |
Who wins on each AI
ChatGPT and Google AI Overviews show significant divergence in brand prominence for key safety and comfort solutions, specifically regarding Cat in the Bag and Sherpa Pet.
Sources AI cited
youtube.com is the page AI reaches for most here, cited in 43% of analyzed answers.
Feliway rose from a 56% mention rate to 75% between Oct 2025 and May 2026.
Sherpa Pet fell from a 38% mention rate to 0% by May 2026.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 5% | 40% | ||
| 11% | 5% | ||
| 9% | 2% | ||
| 2% | 8% | ||
| 7% | 0% |
The two models disagree most about Petmate (ChatGPT #2, Google #16).
Feliway currently ranks #1 as the most frequently cited solution for cat stress in this niche. The leaderboard remains contested, with Sleepypod and Petmate following in popularity across platforms.
Across 2,022 AI responses, Feliway is mentioned most, named in 34% of them, followed by Alphabet (14%) and Cat in the Bag (9%).
Parse measures each brand's mention rate — the share of answers naming it — across 2,022 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
The focus has shifted from recommending plastic kennels to soft-sided, top-loading carriers that double as cozy dens. ChatGPT and Google AI Overviews consistently highlight top-loading as the essential feature for reducing stress.
View promptWhat is the best cat carrier for a nervous cat?
The focus has shifted from recommending plastic kennels to soft-sided, top-loading carriers that double as cozy dens. ChatGPT and Google AI Overviews consistently highlight top-loading as the essential feature for reducing stress.
AI responses emphasize long-term carrier acclimation over immediate forceful tactics. Feliway is the most cited brand for calming purposes across both engines.
Brands mentioned
I need to take my cat to the vet, but they hate the carrier. What's the best way to get them in it?
AI responses emphasize long-term carrier acclimation over immediate forceful tactics. Feliway is the most cited brand for calming purposes across both engines.