Data as of Aug 25, 2026 · Based on 1,642 AI responses · Shares cover the last 30 days · See how Parse measures this
Dog Training and Behavior Services
ParseChatGPT + Google AIParse
https://parse.gl
Measured across ChatGPT & Google AIWhen asked how to find a good dog trainer, AI assistants increasingly point to the 
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | Certification Council for Professional Dog TrainersThe top AI recommendation for finding certified, professional dog trainers. | The top AI recommendation for finding certified, professional dog trainers. | 23% |
| 2 |  International Association of Animal Behavior Consultants (IAABC)A key credential cited for finding specialized animal behavior consultants. | A key credential cited for finding specialized animal behavior consultants. | 15% |
| 3 |  American Kennel ClubA frequent resource for general advice on puppy socialization and training. | A frequent resource for general advice on puppy socialization and training. | 15% |
| 4 |  Spirit Dog TrainingConsistently rated a top online puppy course for new owners. | Consistently rated a top online puppy course for new owners. | 13% |
| 5 |  Alphabet | 13% | |
| 6 |  Karen Pryor AcademyFrequently suggested for finding positive reinforcement and clicker training specialists. | Frequently suggested for finding positive reinforcement and clicker training specialists. | 13% |
| 7 |  Baxter & BellaOften recommended as a comprehensive online course for new puppy owners. | Often recommended as a comprehensive online course for new puppy owners. | 11% |
| 8 |  Meta | 10% | |
| 9 |  Association of Professional Dog Trainers (APDT) | 9% | |
| 10 |  Goodpup | 9% | |
| 11 |  Reddit | 9% | |
| 12 |  K9 Training Institute | 8% | |
| 13 |  Pet Professional Guild | 7% | |
| 14 |  Best Friends Animal Society | 6% | |
| 15 |  Nestlé | 6% | |
| 16 |  Fear Free | 6% | |
| 17 |  PetMD | 5% | |
| 18 |  VCA Animal Hospitals | 5% | |
| 19 |  Positively | 5% | |
| 20 |  Pupford | 5% | |
| 21 |  The Online Dog Trainer | 5% | |
| 22 |  Happy Hounds Dog Training | 4% | |
| 23 |  DIYK9 | 4% | |
| 24 |  Zak George | 4% | |
| 25 |  Chewy | 4% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
reddit.com is the page AI reaches for most here, cited in 37% of analyzed answers.
Emerged as the top-cited brand between Nov 2025 and Mar 2026 for finding trainers.
“A general credential” → “A primary resource for finding certified behavior professionals”
Dropped from #1 overall in Oct 2025 mentions to #11 by March 2026.
Became a top-cited brand for online courses in March 2026.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| Certification Council for Professional Dog Trainers | 15% | 30% | |
| International Association of Animal Behavior Consultants (IAABC) | 13% | 27% | |
| Karen Pryor Academy | 7% | 25% | |
| 12% | 9% | ||
| Baxter & Bella | 5% | 17% |
The two models disagree most about Spirit Dog Training (ChatGPT #4, Google #18) and DogsThat (ChatGPT #5, Google #16).
Across 1,642 AI responses, Certification Council for Professional Dog Trainers is mentioned most, named in 23% of them, followed by International Association of Animal Behavior Consultants (IAABC) (15%) and American Kennel Club (15%).
Parse measures each brand's mention rate — the share of answers naming it — across 1,642 AI responses to this market's buyer questions over the last 30 days. Answers are collected daily and the ranking is re-measured on the same 30-day window.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
Certification Council for Professional Dog TrainersInternational Association of Animal Behavior Consultants (IAABC)American Kennel ClubAI responses have increasingly emphasized professional certifications as the primary method for finding a qualified trainer. Since November 2025, AIs consistently recommend searching directories from organizations like the
Brands mentioned
Certification Council for Professional Dog TrainersHow can I find a good dog trainer for my puppy?
AI responses have increasingly emphasized professional certifications as the primary method for finding a qualified trainer. Since November 2025, AIs consistently recommend searching directories from organizations like the
American Kennel Club
YouTubeResponses consistently recommend gradual, positive reinforcement-based methods, advising owners to let the dog set the pace. Later responses from January 2026 onwards have started to include more links to
American Kennel ClubHow do I help my shy dog become more confident around new people?
Responses consistently recommend gradual, positive reinforcement-based methods, advising owners to let the dog set the pace. Later responses from January 2026 onwards have started to include more links to
