Data as of Aug 25, 2026 · Based on 971 AI responses · Shares cover the last 30 days · See how Parse measures this
Dog Training Courses and Services
Parse
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| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | The leading recommendation for finding locally certified, science-based trainers. | 39% | |
| 2 | Frequently cited alongside CCPDT as a top directory for professional behavior consultants. | 26% | |
| 3 | A leading choice for self-paced, game-based online training modules. | 23% | |
| 4 | A key authority for clicker training certification and positive reinforcement methods. | 22% | |
| 5 | A consistent source for foundational advice on socialization and crate training. | 19% | |
| 6 | Frequently recommended for its comprehensive, lifetime-access program for new puppy owners. | 18% | |
| 7 | A growing reference for finding professional trainers and verifying credentials. | 16% | |
| 8 | The go-to recommendation for app-based, one-on-one video coaching. | 16% | |
| 9 | 13% | ||
| 10 | Cited as a key resource for finding strictly force-free training professionals. | 12% | |
| 11 | 9% | ||
| 12 | 9% | ||
| 13 | 9% | ||
| 14 | 8% | ||
| 15 | An emerging mention, noted for its free 30-day online puppy course. | 8% | |
| 16 | 8% | ||
| 17 | 8% | ||
| 18 | 7% | ||
| 19 | 7% | ||
| 20 | 7% | ||
| 21 | 6% | ||
| 22 | 6% | ||
| 23 | 6% | ||
| 24 | 6% | ||
| 25 | 5% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
reddit.com is the page AI reaches for most here, cited in 40% of analyzed answers.
Rose to become the top-cited brand by March 2026.
Became the #2 most-cited brand by March 2026.
Fell from #2 in Oct 2025 to #4 by March 2026.
Dropped from #1 in Oct 2025 to #7 by March 2026.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 25% | 49% | ||
| 21% | 45% | ||
| 12% | 42% | ||
| 19% | 15% | ||
| 9% | 28% |
The two models disagree most about Spirit Dog Training (ChatGPT #4, Google #18) and DogsThat (ChatGPT #5, Google #16).
Across 971 AI responses, Certification Council for Professional Dog Trainers is mentioned most, named in 39% of them, followed by International Association of Animal Behavior Consultants (IAABC) (26%) and Spirit Dog Training (23%).
Parse measures each brand's mention rate — the share of answers naming it — across 971 AI responses to this market's buyer questions over the last 30 days. Answers are collected daily and the ranking is re-measured on the same 30-day window.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
Since November 2025, AI responses have converged on a clear answer: search the directories of professional certification bodies. The Certification Council for Professional Dog Trainers (CCPDT), IAABC, and APDT are consistently named as the most reliable starting points.
Brands mentioned
How can I find a good dog trainer for my puppy?
Since November 2025, AI responses have converged on a clear answer: search the directories of professional certification bodies. The Certification Council for Professional Dog Trainers (CCPDT), IAABC, and APDT are consistently named as the most reliable starting points.
AI assistants consistently recommend a core group of online courses, with Spirit Dog Training being the most frequent mention since October 2025.
Baxter & Bella and are also top contenders, while emerged as a notable option by March 2026.
Brands mentioned
What is the best-rated online puppy training course for new owners?
AI assistants consistently recommend a core group of online courses, with Spirit Dog Training being the most frequent mention since October 2025.
Baxter & Bella and
Goodpup are also top contenders, while
Pupford emerged as a notable option by March 2026.