Data as of Aug 25, 2026 · Based on 321 AI responses · See how Parse measures this
B2B Sales and Marketing Platforms
Parse
https://parse.gl
HubSpot leads the market for B2B sales and marketing platforms when evaluating CRM integrations with quoting capabilities. The landscape remains contested as and both secure significant mention rates for complex product quoting scenarios.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | 83% | ||
| 2 | 82% | ||
| 3 | Market leader for B2B quoting and modern revenue operations. | 79% | |
| 4 | Robust tool for enterprise quote-to-cash process automation. | 59% | |
| 5 | Agile CPQ platform for complex deal and subscription management. | 57% | |
| 6 | 50% | ||
| 7 | 44% | ||
| 8 | Specialist for manufacturing scenarios requiring 3D visualization. | 41% | |
| 9 | 36% | ||
| 10 | 31% | ||
| 11 | 31% | ||
| 12 | 29% | ||
| 13 | 29% | ||
| 14 | 25% | ||
| 15 | 22% | ||
| 16 | 19% | ||
| 17 | 18% | ||
| 18 | 17% | ||
| 19 | 17% | ||
| 20 | 12% | ||
| 21 | 9% | ||
| 22 | 8% | ||
| 23 | 8% | ||
| 24 | 7% | ||
| 25 | 6% |
Who wins on each AI
ChatGPT favors established enterprise ecosystems like Conga, while Google AI Overviews prioritizes specialized third-party integrations like XaitCPQ and ServiceNow for complex product configuration.
Sources AI cited
xait.com is the page AI reaches for most here, cited in 50% of analyzed answers.
Rose from #4 to #1 in this ranking between Nov and Aug.
“Simple quoting tool” → “Comprehensive Revenue Hub with native CPQ”
Rose from #12 to #2 in this ranking since Nov.
Dropped from #3 to #3 in this ranking while mention rate declined.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 75% | 71% | ||
| 83% | 46% | ||
| 67% | 58% | ||
| 25% | 58% | ||
| 54% | 50% |
HubSpot leads the market for B2B sales and marketing platforms when evaluating CRM integrations with quoting capabilities. The landscape remains contested as Microsoft Dynamics 365 and DealHub both secure significant mention rates for complex product quoting scenarios.
Across 321 AI responses, Salesforce is mentioned most, named in 83% of them, followed by Microsoft (82%) and HubSpot (79%).
Parse measures each brand's mention rate — the share of answers naming it — across 321 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
AI responses shifted from focusing on manual third-party integrations in 2025 to emphasizing native revenue clouds and no-code CPQ layers by mid-2026. Platforms like HubSpot evolved from simple quoting tools into comprehensive revenue hubs, while
Salesforce maintained dominance through the transition to Revenue Lifecycle Management.
Brands mentioned
AI responses shifted from focusing on manual third-party integrations in 2025 to emphasizing native revenue clouds and no-code CPQ layers by mid-2026. Platforms like HubSpot evolved from simple quoting tools into comprehensive revenue hubs, while
Salesforce maintained dominance through the transition to Revenue Lifecycle Management.