What does AI recommend for printers, scanners, and labeling devices?

Brother leads the market for printing and labeling devices as the most mentioned brand among AI assistants. The leaderboard for this niche remains contested, with Munbyn and Rollo currently jockeying for the second and third positions.

Which printers, scanners, and labeling devices brands appear most in AI answers?

Across 5,517 AI responses, Brother is mentioned most, named in 46% of them, followed by Epson (26%) and Dymo (22%).

How does Parse rank these brands?

Parse measures each brand's mention rate — the share of answers naming it — across 5,517 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.

How does a brand enter this ranking?

Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.

Best printers, scanners, and labeling devices, according to AI

Data as of Aug 25, 2026 · Based on 5,517 AI responses · See how Parse measures this

Printers, Scanners, and Labeling Devices

453 brands

ParseChatGPT + Google AI

Parse

https://parse.gl

Measured across ChatGPT & Google AI

Best Printers, Scanners, and Labeling Devices, According to ChatGPT & Google AI | Parse

#	Brand	What AI says	Mention rate
1	BrotherConsistently cited as the primary recommendation for reliability and low toner costs.	Consistently cited as the primary recommendation for reliability and low toner costs.	46%
2	Epson		26%
3	DymoOften recommended for established desktop shipping workflows and portable labeling.	Often recommended for established desktop shipping workflows and portable labeling.	22%
4	HP		19%
5	Canon		18%
6	RolloFrequently top-ranked for high-speed, wireless shipping label production.	Frequently top-ranked for high-speed, wireless shipping label production.	15%
7	Phomemo		13%
8	MunbynA growing favorite for efficient, budget-friendly thermal shipping label printing.	A growing favorite for efficient, budget-friendly thermal shipping label printing.	13%
9	BrotherConsistently cited as the primary recommendation for reliability and low toner costs.	Consistently cited as the primary recommendation for reliability and low toner costs.	11%
10	ZebraThe standard for high-volume, industrial-grade shipping and warehouse labeling.	The standard for high-volume, industrial-grade shipping and warehouse labeling.	10%
11	Niimbot		8%
12	JADENS		6%
13	Core Innovations		5%
14	Elgato		5%
15	Glide Gear		5%
16	Nelko		5%
17	Autodesk		4%
18	Neewer		4%
19	Fujifilm		4%
20	Polaroid		4%
21	Best Buy		4%
22	Desview		3%
23	Perforce		3%
24	Ftrack		3%
25	Kodak		3%
26	Walmart		3%
27	Xerox		2%
28	Office Depot		2%
29	Frame.io		2%
30	Ulanzi		2%
31	PromptSmart		2%
32	AlienBrain		2%
33	B&H Photo Video		2%
34	Shopify		2%
35	Lensgo		2%
36	LucidLink		2%
37	Prism Pipeline		1%
38	Prompter People		1%
39	RTINGS		1%
40	Liene Life		1%
41	Amazon		1%
42	SyncSketch		1%
43	Staples		1%
44	GVM		1%
45	UPS		1%
46	BradyID		1%
47	United States Postal Service		1%
48	Beeprt		1%
49	eBay		1%
50	Etsy		1%
51	Target		1%
52	FedEx		1%
53	SmallRig		1%
54	Dell		<1%
55	ShipStation		<1%
56	Teleprompter		<1%
57	OFFNOVA		<1%
58	ClickUp		<1%
59	Blackmagic Design		<1%
60	Micro Center		<1%
61	Foundry		<1%
62	HPRT		<1%
63	Padcaster		<1%
64	Roland DGA		<1%
65	Minishotstore		<1%
66	Autocue		<1%
67	Ikan		<1%
68	ZINK		<1%
69	Xiaomi		<1%
70	Alphabet		<1%
71	Arkscan		<1%
72	Kyocera Document Solutions		<1%
73	iDPRT		<1%
74	Appstraw		<1%
75	Ziff Davis		<1%
76	Evercast		<1%
77	Consumer Reports		<1%
78	Adorama		<1%
79	Anchorpoint		<1%
80	Pitney Bowes		<1%
81	Ricoh		<1%
82	Polono		<1%
83	Riverside.fm		<1%
84	Cricut		<1%
85	The Home Depot		<1%
86	NIIMBOT D11		<1%
87	KNAON		<1%
88	TechRadar		<1%
89	Pirate Ship		<1%
90	Lenovo		<1%
91	Suite Studios		<1%
92	Reddit		<1%
93	Volcora		<1%
94	EasyPost		<1%
95	Unity		<1%
96	Pipeline Pro		<1%
97	Telmax		<1%
98	SideFX		<1%
99	Samsung		<1%
100	Git		<1%