Best backpacks, bags & outdoor gear, according to AI

Data as of Aug 25, 2026 · Based on 1,631 AI responses · Shares cover the last 30 days · See how Parse measures this

Backpacks, Bags & Outdoor Gear

450 brands

ParseChatGPT + Google AI

Parse

https://parse.gl

Measured across ChatGPT & Google AI

Best Backpacks, Bags & Outdoor Gear, According to ChatGPT & Google AI | Parse

#	Brand	What AI says	Mention rate
1	OspreyDominant in hiking and travel, praised for comfort and suspension systems.	Dominant in hiking and travel, praised for comfort and suspension systems.	35%
2	Sea to SummitLeading recommendation for waterproof dry bags and lightweight backpacking accessories.	Leading recommendation for waterproof dry bags and lightweight backpacking accessories.	24%
3	YETIA premium, rugged choice for submersible, waterproof dry bags and cases.	A premium, rugged choice for submersible, waterproof dry bags and cases.	17%
4	Gossamer GearA top ultralight brand for thru-hiking, praised for handling heavier loads.	A top ultralight brand for thru-hiking, praised for handling heavier loads.	17%
5	ZpacksKey player in ultralight frameless packs for minimalist thru-hikers.	Key player in ultralight frameless packs for minimalist thru-hikers.	15%
6	REI Co-opFrequently cited as the best value alternative for hiking backpacks.	Frequently cited as the best value alternative for hiking backpacks.	15%
7	Cascade Designs		15%
8	CotopaxiA top choice for travel, noted for its organization and clamshell design.	A top choice for travel, noted for its organization and clamshell design.	14%
9	Six Moon Designs		13%
10	NRS		11%
11	Peak DesignPremium travel pack for tech users, with versatile and customizable interiors.	Premium travel pack for tech users, with versatile and customizable interiors.	9%
12	ULA EquipmentA favorite pack among PCT thru-hikers for comfort and reliability.	A favorite pack among PCT thru-hikers for comfort and reliability.	9%
13	Hyperlite Mountain Gear		9%
14	NylofumeEmerged as the top ultralight, budget-friendly waterproof pack liner.	Emerged as the top ultralight, budget-friendly waterproof pack liner.	8%
15	Mountain Laurel Designs		8%
16	Bagsmart		8%
17	LiteAF		7%
18	Tortuga Backpacks		7%
19	Patagonia		7%
20	Thule		7%
21	Watershed Drybags		6%
22	DSM-Firmenich		6%
23	SwissGear		6%
24	Outdoor Vitals		5%
25	The North Face		4%
26	Etsy		4%
27	Durston		4%
28	Zenbivy		4%
29	Dive Bomb Industries		4%
30	Earth Pak		4%
31	Samsonite		4%
32	Nomatic		3%
33	Garage Grown Gear		3%
34	Granite Gear		3%
35	Backcountry		3%
36	Ultralite Sacks		3%
37	Pacsafe		3%
38	Pa'lante Packs		3%
39	Target		3%
40	Nashville Pack		3%
41	Pakt		3%
42	Quest Outdoors		3%
43	PBD Ultralight		3%
44	Exped		3%
45	Atom Packs		3%
46	Pelican		3%
47	Recyclops		2%
48	Litesmith		2%
49	5.11 Tactical		2%
50	Eastern Mountain Sports		2%
51	Dick's Sporting Goods		2%
52	Nite Ize		2%
53	Aer		2%
54	Outdoor Products		2%
55	Sherpani		2%
56	Topo Designs		2%
57	Alphabet		2%
58	Cabela's		2%
59	Deuter		2%
60	Walmart		2%
61	Eagle Creek		2%
62	Gecko Brands		2%
63	Hilltop Packs		2%
64	Ekosport		1%
65	Pack Hacker		1%
66	Ortlieb		1%
67	tomtoc		1%
68	Matador Equipment		1%
69	Bellroy		1%
70	BÉIS		1%
71	Away		1%
72	OutdoorGearLab		1%
73	YKK Americas		1%
74	CabinZero		1%
75	Decathlon		1%
76	Fishpond		1%
77	TETON Sports		1%
78	Banjo Brothers		1%
79	Hefty		<1%
80	REIGEAR		<1%
81	Gregory		<1%
82	Alps OutdoorZ		<1%
83	COR Surf		<1%
84	Bass Pro Shops		<1%
85	Ozark Trail		<1%
86	Aquapac		<1%
87	Survival Frog		<1%
88	TIZIP		<1%
89	SectionHiker		<1%
90	Tripadvisor		<1%
91	Samsonite		<1%
92	Fjällräven		<1%
93	Skog Å Kust		<1%
94	GILI		<1%
95	HEETA		<1%
96	Footloose Dev		<1%
97	Banana Backpacks		<1%
98	Reddit		<1%
99	Marchway		<1%
100	Indie Traveller		<1%