Data as of Aug 16, 2026 · Based on 2,000 AI responses · See how Parse measures this
Connectivity, Networking, and Storage Products
Parse
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| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | The dominant brand, consistently recommended across routers, switches, adapters, and cable modems. | 75% | |
| 2 | A top competitor, frequently cited for value-oriented powerline adapters and unmanaged switches. | 64% | |
| 3 | Frequently recommended for high-performance, gaming-focused routers and multi-gig network switches. | 30% | |
| 4 | 25% | ||
| 5 | Consistently a top pick for DOCSIS 3.1 cable modems, especially the | 13% | |
| 6 | 11% | ||
| 7 | 8% | ||
| 8 | 7% | ||
| 9 | Mentioned as a premium option for powerline adapters featuring Wi-Fi 6 mesh. | 7% | |
| 10 | 7% | ||
| 11 | 6% | ||
| 12 | 6% | ||
| 13 | 6% | ||
| 14 | 6% | ||
| 15 | 5% | ||
| 16 | 5% | ||
| 17 | 4% | ||
| 18 | 4% | ||
| 19 | 4% | ||
| 20 | 3% | ||
| 21 | 3% | ||
| 22 | 3% | ||
| 23 | 3% | ||
| 24 | 2% | ||
| 25 | 2% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
youtube.com is the page AI reaches for most here, cited in 42% of analyzed answers.
Grew from a top-three mention to the #1 cited brand between December and March.
Rose from rank #23 to #6 between Oct and Mar, increasingly cited as a top-tier option.
“A simple, user-friendly mesh option.” → “A premium Wi-Fi 7 performer with strong smart-home integration.”
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 43% | 60% | ||
| 29% | 23% | ||
| 22% | 24% | ||
| 9% | 7% | ||
| 2% | 11% |
The two models disagree most about TP-Link Deco (ChatGPT #19, Google #4) and NETGEAR Orbi (ChatGPT #18, Google #5).
Netgear continues its reign as the most recommended brand across networking products, from routers to switches. However, TP-Link has mounted a significant challenge over the last six months, overtaking competitors to become the top-cited brand for home and large-house Wi-Fi routers specifically.
Across 2,000 AI responses, Netgear is mentioned most, named in 75% of them, followed by TP-Link (64%) and Asus (30%).
Parse measures each brand's mention rate — the share of answers naming it — across 2,000 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
AI responses are dominated by Netgear and
TP-Link. Throughout the observation period, recommendations have increasingly focused on newer standards, shifting from Wi-Fi 6 to Wi-Fi 6E and Wi-Fi 7 models like the
NETGEAR Nighthawk A8000 and
Asus ROG USB-BE92. Google AI Overviews and ChatGPT both consistently list these two brands in their top picks.
What is the best Wi-Fi adapter?
AI responses are dominated by Netgear and
TP-Link. Throughout the observation period, recommendations have increasingly focused on newer standards, shifting from Wi-Fi 6 to Wi-Fi 6E and Wi-Fi 7 models like the
NETGEAR Nighthawk A8000 and ROG USB-BE92. Google AI Overviews and ChatGPT both consistently list these two brands in their top picks.
What is the best powerline adapter?
TP-Link and
Netgear are the clear leaders for this prompt across all platforms and months. Later responses, particularly in late 2025 and early 2026, began to differentiate products by highlighting advanced features like integrated Wi-Fi 6 (from
Devolo) and newer G.hn standards (from
Zyxel and
NexusLink).