The top three brands captured 20.2% of direct mentions in Public Relations Tools and Services.
Share of direct mentions
20.2%
79.8%
share of answers
Data as of Aug 25, 2026 · Based on 2,308 AI responses · See how Parse measures this
Public Relations Tools and Services
ParseChatGPT + Google AIParse
https://parse.gl
Measured across ChatGPT & Google AI
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 |  Cision | 54% | |
| 2 |  Berkshire Hathaway | 38% | |
| 3 |  EIN PresswireGaining traction for its affordable balance of reach and syndication. | Gaining traction for its affordable balance of reach and syndication. | 33% |
| 4 |  GlobeNewswireReliable channel for corporate financial disclosures and international investor news. | Reliable channel for corporate financial disclosures and international investor news. | 29% |
| 5 |  eReleasesPopular hybrid option for SMBs needing editorial support and syndication. | Popular hybrid option for SMBs needing editorial support and syndication. | 24% |
| 6 |  ProwlyIntegrated PR platform used for database management and journalist pitching. | Integrated PR platform used for database management and journalist pitching. | 17% |
| 7 |  Newswire | 17% | |
| 8 |  24-7 Press Release | 17% | |
| 9 |  PRLog | 14% | |
| 10 |  IssueWire | 11% | |
| 11 |  Regent, L.P. | 10% | |
| 12 |  Press RangerEmerging AI-powered platform for media outreach and press distribution. | Emerging AI-powered platform for media outreach and press distribution. | 10% |
| 13 |  ChainwireSpecialized Newswire providing guaranteed coverage for crypto-native businesses. | Specialized Newswire providing guaranteed coverage for crypto-native businesses. | 9% |
| 14 |  PR Underground | 9% | |
| 15 |  PR.com | 8% | |
| 16 |  LinkedIn | 8% | |
| 17 |  Prezly | 8% | |
| 18 |  Help a Reporter Out (HARO) | 8% | |
| 19 |  Condé Nast | 7% | |
| 20 |  Access Newswire | 7% | |
| 21 |  NewswireNEXT | 6% | |
| 22 |  NewswireJet | 6% | |
| 23 |  Blockchain Wire | 6% | |
| 24 |  Send2Press Newswire | 6% | |
| 25 |  Web3 Newswire | 6% |
Who wins on each AI
ChatGPT and Google AI Overviews show divergence in recommending specialized vs. broad services, specifically regarding the visibility of Press Ranger, Muck Rack, and 24-7 Press Release.
Sources AI cited
reddit.com is the page AI reaches for most here, cited in 37% of analyzed answers.
Share of direct mentions
share of answers
share of answers
Rose from #7 to #2 in this ranking between Oct and Aug.
Went from being largely unranked to #9 since Oct 2025.
Dropped from #3 to #8 in this ranking between Oct and Aug.
“General media wire” → “Essential enterprise authority”
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| PR Newswire | 47% | 49% | |
 Business Wire | 44% | 36% | |
| eReleases | 26% | 34% | |
| GlobeNewswire | 42% | 17% | |
| EIN Presswire | 38% | 26% |
PR Newswire and Business Wire remain the foundational choices for PR professionals, commanding the highest mention rates in the current landscape. This niche is highly contested, with EIN Presswire emerging as a significant challenger to the long-standing leaders.
Across 2,308 AI responses, Cision is mentioned most, named in 54% of them, followed by Berkshire Hathaway (38%) and EIN Presswire (33%).
Parse measures each brand's mention rate — the share of answers naming it — across 2,308 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
Business WireChainwireThe AI responses have shifted from recommending broad crypto services like
Brands mentioned
ChainwireWho offers a press release distribution service that targets crypto-specific publications?
The AI responses have shifted from recommending broad crypto services like
PR NewswireAI assistants consistently recommend a split between premium wires for authority and SMB-focused services for value. Over the window, there is increased focus on using distribution services as part of a wider media outreach workflow rather than as standalone solutions.
Brands mentioned
PR NewswireAI assistants consistently recommend a split between premium wires for authority and SMB-focused services for value. Over the window, there is increased focus on using distribution services as part of a wider media outreach workflow rather than as standalone solutions.
The market map
Recommended by need
